Dell PowerMax NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell PowerMax NVMe and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell PowerMax NVMe vs. Pure Storage FlashArray Report (Updated: March 2024).
771,212 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Overall stability is very good. It is a very stable solution.""The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""The initial setup was extremely simple and straightforward.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The latency is good.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.""It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

More Pure FlashArray X NVMe Pros →

"It is easy to manage and upgrade.""It is a true, stable product.""Dell PowerMax NVMe's tech support is good.""The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience.""The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well.""It has dramatically cut down the footprint in our data center and reduced the amount of raw disk capacity that we needed to purchase.""We use ESRS for our call-home, and a lot of times, Dell EMC will respond to the issue before we even know it.""The product is very fast and reliable."

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"The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward.""The initial setup is very straightforward. You simply plug it in and turn it on.""The management features are well organized and they have a very good dashboard.""Their REST API is wonderful, well-documented, and easy to use.""The most valuable feature is its upgradeability.""The initial setup was straightforward in the way that it was a database vacuum storage.""We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade.""The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."

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Cons
"There is room for improvement in the pricing of the product.""They could add more support for file storage and different types of storage.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.""I would like to see replication and DR features in the next release of this solution.""The tool's portfolio is minimal. It is expensive.""It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

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"The tool needs to improve its performance. Today's applications are demanding a response rate of one millisecond or below. The product should also look into AI integration.""I would like them to continue improving the management tools and continue moving towards a RESTful API versus CLI.""I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago.""The price cap of Dell PowerMax NVMe is very high.""It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment.""PowerMax Storage needs improvement in the area of monitoring tools. It should have more functions and more complicated analysis options inside the monitoring tools.""Although they call it unified storage where you have SAN and NAS, with a NAS implementation on top of a SAN, the NAS implementation is a little complicated and clumsy. As SAN, as block storage, it is very powerful... If they could provide a very good NAS implementation, it would be better, so that customers don't have to look for other simple solutions for NAS.""I would also like to see a real-time, graphical view of metrics. I don't know how far back in time we can look, but if we could see the performance from two months or three months back, and how it is performing now, that would be helpful."

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"I would like to see them lower the costs.""In the next release of this solution, we would like to see automated copy data management for SQL Server.""Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases.""With scalability, I have run into a little problem with our last upgrade. There were some undocumented limitations to the number of drives that our controller could run on. So, instead of putting in a new data pack as we had anticipated, we had to keep adding and removing to get up to the capacity that we needed to be. What should have been a one day process (or a few hours) turned into a month and a half process.""The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them.""Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable.""Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI.""The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Our costs for the product are three million."
  • "From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
  • "Our costs are on a yearly basis."
  • "It scales enormously, but it's expensive to do so."
  • "From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
  • "The cost has room for improvement."
  • "The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
    Top Answer:The pricing is comparable to other vendors. There aren't significant price differences. Since the price is high, a few… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC PowerMax, PowerMax
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Rackspace, Open Line
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company9%
    Government7%
    REVIEWERS
    Healthcare Company23%
    Financial Services Firm21%
    Retailer10%
    Comms Service Provider10%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Financial Services Firm14%
    Manufacturing Company9%
    Government8%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business18%
    Midsize Enterprise19%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise14%
    Large Enterprise65%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    Dell PowerMax NVMe vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about Dell PowerMax NVMe vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    771,212 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 8th in All-Flash Storage with 66 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. Dell PowerMax NVMe is rated 8.8, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell PowerMax NVMe writes "Simplified storage provisioning for us, enabling us to assign any volumes in two to three minutes". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". Dell PowerMax NVMe is most compared with Dell PowerStore, IBM FlashSystem, Dell Unity XT, Huawei OceanStor Dorado and Dell XtremIO, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and INFINIDAT InfiniBox. See our Dell PowerMax NVMe vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.