We compared Microsoft Entra ID and Google Cloud Identity based on our user's reviews in several parameters.
Microsoft Entra ID is praised for its user-friendly interface, efficient authentication process, and seamless integration. Users appreciate the exceptional customer service and reasonable pricing. Google Cloud Identity stands out for its comprehensive security measures, seamless integration with Google services, and efficient user management capabilities. Users highlight the excellent customer service and flexible licensing options. Therefore, Microsoft Entra ID excels in customer service, setup cost, and flexibility, while Google Cloud Identity shines in security measures, integration, and user management capabilities.
Features: Microsoft Entra ID stands out for its user-friendly interface, efficient authentication process, and seamless integration across various platforms. In contrast, Google Cloud Identity is known for its comprehensive security measures, seamless integration with other Google services, efficient user management capabilities, and streamlined access controls.
Pricing and ROI: The setup cost for Microsoft Entra ID is described as affordable and competitive, with a straightforward and user-friendly setup process. Users appreciate the flexibility and options available for licensing. On the other hand, Google Cloud Identity offers reasonable pricing, a straightforward setup process, and flexible licensing options catering to users' needs and requirements., The ROI from Microsoft Entra ID is positive, with users experiencing cost savings and improved efficiency. Meanwhile, Google Cloud Identity offers cost-effectiveness, enhanced security measures, increased productivity, and easy management of user access and permissions.
Room for Improvement: Microsoft Entra ID could benefit from better user interface design and optimization for different devices, simplifying the sign-up process, increasing customization options, and adding advanced security features. On the other hand, Google Cloud Identity users would like improved integration with other platforms and applications, a simpler and more user-friendly interface, better documentation, and more comprehensive support resources.
Deployment and customer support: The reviews for Microsoft Entra ID and Google Cloud Identity highlight that the duration required to establish a new tech solution can vary significantly for both products. However, it is important to carefully evaluate the context in which users use terms like deployment, setup, and implementation to determine the overall time required., Microsoft Entra ID's customer service is exceptional, efficient, and reliable. Users appreciate the prompt and knowledgeable assistance, effective communication, and seamless problem resolution. Google Cloud Identity's customer service is highly regarded and considered satisfactory.
The summary above is based on 104 interviews we conducted recently with Microsoft Entra ID and Google Cloud Identity users. To access the review's full transcripts, download our report.
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The initial setup is easy."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most valuable feature of Google Cloud Identity is its stability."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The solution is user-friendly."
"It is a very stable solution. I would rate it a ten out of ten."
"It is one of those costs where you can't really quantify a return on investment. In the grand scheme of things, if we didn't have it, we would probably have a lot more breaches. It would be a lot harder to detect issues because we would have people using static usernames and passwords for various sites, making us open to a lot more attacks. The amount of security and benefit that we get out of it is not quantifiable but the return of investment from a qualitative point of view is much higher than not having it."
"The technical support is pretty good."
"We can centralize and manage everything much more effectively with this tool."
"It's multi-tenant, residing in multiple locations. The authentication happens quickly. Irrespective of whether I'm in Australia, the US, India, or Africa, I don't see any latency. Those are the good features that I rely on."
"It enhances security, especially for unregistered devices. It 1000% has security features that help to improve our security posture. It could be irritating at times, but improving the security posture is exactly what the Authenticator app does."
"We're using the whole suite: device management, user credentials, everything that's possible."
"The security features, such as attack surface rules and conditional access rules, are the most valuable aspects of Azure AD."
"The most valuable feature of Microsoft Entra ID is its security options, where we can provide highly effective security for user accounts during authentication."
"I would like to see more integration in future releases."
"We cannot manage the attributes of SSPR."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The interface could be improved by simplifying it further."
"Google Cloud Identity the UI could improve."
"The interface could be more user-friendly."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Many of the features are outdated, so the UI and UX could be improved."
"The ability to manage and authenticate against on-premises solutions would be beneficial."
"There are some features, where if you want to access them, then you need to make use of PowerShell. If someone is not really versed in PowerShell scripting, then they would definitely have issues using some of those features in Azure Active Directory."
"The support could be better. Lately, they sort of dropped off a bit in terms of quality."
"The product takes at least ten minutes to activate privilege identity management roles."
"I would like to see Microsoft communicate how they intend to manage legacy applications. Right now, you still have to deploy a hosted domain server (which comes at an extra cost) if you have a legacy application that cannot sync properly with the enterprise applications and the modern applications."
"I would like it to be easier to integrate third-party applications."
"I believe it can also be integrated into other Microsoft products, as well as more integrations with other solutions."
Google Cloud Identity is ranked 4th in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 21 reviews while Microsoft Entra ID is ranked 1st in Identity and Access Management as a Service (IDaaS) (IAMaaS) with 190 reviews. Google Cloud Identity is rated 7.6, while Microsoft Entra ID is rated 8.6. The top reviewer of Google Cloud Identity writes " A stable solution that can help with collaboration and productivity". On the other hand, the top reviewer of Microsoft Entra ID writes "Saves us time and money and features Conditional Access policies, SSPR, and MFA". Google Cloud Identity is most compared with Microsoft Intune, Okta Workforce Identity, JumpCloud, VMware Workspace ONE and ManageEngine Endpoint Central, whereas Microsoft Entra ID is most compared with Microsoft Intune, CyberArk Privileged Access Manager, Ping Identity Platform, Okta Workforce Identity and Cisco Duo. See our Google Cloud Identity vs. Microsoft Entra ID report.
See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.
We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
