Hitachi Virtual Storage Platform vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure Storage FlashArray Report (Updated: March 2024).
771,170 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of this solution is its ease of use.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The solution is very straightforward to set up.""What I really like about this program, is that it is easy to use and easy to configurate.""It has good, reliable, fast storage.""The most valuable features of this solution are its ease of use and performance.""It has benefited my organization because it has reduced time to insights.""Pure has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe Pros →

"Data optimization, compression, and deduplication are the most important features for us.""The high performance of flash storage is especially valuable to us.""The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues.""The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people.""The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective.""The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions.""This is one of the most reliable and dependable products on the market.""Hitachi's technical support is perfect."

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"I have seen a huge increase in speed and performance on our databases.""The technical support is very good.""We can store more for a cheaper price as opposed to paying for larger devices and larger rack spaces which get outdated sooner and which we'd have to change every two years. It simplifies storage for us.""The most valuable feature is its speed.""There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself.""The solution is easy to scale. I'm running two environments right now, so I need to scale. I'm running a part technology. I've got an A-side and a B-side.""Their technical support is excellent. It's the best out of any of the vendors we work with.""It's reduced our overhead management time on storage, since it is so simple to get in and just provision a volume, present it to the host, and then you are done."

More Pure Storage FlashArray Pros →

Cons
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""The tool's pricing is higher than competitors.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""In the future, I would like to see integration with enterprise backup systems.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""I'd like to see the product implement active replication for vehicles such as VMware."

More Pure FlashArray X NVMe Cons →

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary.""The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms.""Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved.""There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution.""At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series.""The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up.""The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through.""We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

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"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there.""I would rate this solution an eight. There's always room for improvement, nobody is perfect to get a ten out of ten. They do what they do well. It's not cheap but we it's for uses that we needed.""I would like to migrate to the cloud in the future and know how that would actually work with this product.""The time-to-market could be better at times, but I think that's true for all vendors of hardware.""I had to contact customer support when a drive failed as I was doing a couple of OS upgrades.""Pricing could be better in comparison to other solutions.""It took us a year to get it to stabilize and to get the best out of Pure.""Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
  • "Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
  • "It is a little expensive."
  • "I would like to see better pricing and more discounts."
  • "Pricing could be better, because the cost is very high."
  • "This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
  • "This is an expensive solution."
  • "When you are looking for high-end solutions such as this, price is less important than stability and availability."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company9%
    Government7%
    REVIEWERS
    Comms Service Provider21%
    Financial Services Firm21%
    Government14%
    Computer Software Company11%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm15%
    Manufacturing Company7%
    Government7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business33%
    Midsize Enterprise25%
    Large Enterprise42%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise17%
    Large Enterprise56%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    Hitachi Virtual Storage Platform vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    771,170 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform is ranked 10th in All-Flash Storage with 48 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. Hitachi Virtual Storage Platform is rated 8.4, while Pure Storage FlashArray is rated 9.2. The top reviewer of Hitachi Virtual Storage Platform writes "Leverages a 3DC architecture with VSP for disaster recovery, offering a 100% data availability guarantee". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, NetApp AFF, Dell Unity XT and HPE 3PAR StoreServ, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and Nutanix Cloud Infrastructure (NCI). See our Hitachi Virtual Storage Platform vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.