IBM Cognos vs Salesforce Einstein Analytics comparison

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8,927 views|5,127 comparisons
91% willing to recommend
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4,227 views|2,046 comparisons
85% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed IBM Cognos vs. Salesforce Einstein Analytics Report (Updated: May 2024).
772,679 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager.""The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.""Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.""It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information.""The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way.""The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly.""The most valuable feature is developing reports from different data sources, making it a reliable data source.""Security administration tools are powerful and flexible."

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"We have found the scalability to be very good.""Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well.""Transparency is the most valuable feature of this solution.""The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it.""The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI.""Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics.""The most valuable feature of Salesforce Einstein Analytics is the reporting tools.""The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

More Salesforce Einstein Analytics Pros →

Cons
"The solution's support could be better.""They should provide improved visual reporting.""Tableau and Power BI are faster than Cognos.""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement.""I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers.""Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.""We need more predictive analytical functions, not only diagnostic or decryptic analytics."

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"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data.""Better pricing would make it available to more users and we would likely use it more broadly within the organization.""When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance.""They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now.""If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time.""Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets.""The product is expensive.""The tool needs to simplify its features."

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Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
  • "The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
  • "Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
  • "Price-wise, Salesforce Einstein Analytics is an expensive tool."
  • "I rate the solution's pricing a seven out of ten."
  • "The solution is expensive."
  • "Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
  • More Salesforce Einstein Analytics Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
    Top Answer:The tool does not have much documentation on the internet. It is not easy to resolve issues by finding the reason for the problem on the internet. The tool needs to have more documentation on the… more »
    Top Answer:The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations… more »
    Top Answer:We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for knowledge management. We have multiple use cases.
    Ranking
    Views
    8,927
    Comparisons
    5,127
    Reviews
    13
    Average Words per Review
    449
    Rating
    8.2
    Views
    4,227
    Comparisons
    2,046
    Reviews
    9
    Average Words per Review
    428
    Rating
    8.7
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Einstein Analytics, Salesforce Wave Analytics
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

    • Connect directly to your CRM data and execute on insights directly in Chatter.
    • Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
    • Explore data quickly and automate actions with prebuilt apps.
    • Use mobile to act, whether you're on Android or iOS.
    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government4%
    REVIEWERS
    Computer Software Company30%
    Healthcare Company20%
    Financial Services Firm20%
    Government10%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm12%
    Manufacturing Company7%
    University5%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise62%
    Large Enterprise31%
    REVIEWERS
    Small Business30%
    Midsize Enterprise20%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise12%
    Large Enterprise65%
    Buyer's Guide
    IBM Cognos vs. Salesforce Einstein Analytics
    May 2024
    Find out what your peers are saying about IBM Cognos vs. Salesforce Einstein Analytics and other solutions. Updated: May 2024.
    772,679 professionals have used our research since 2012.

    IBM Cognos is ranked 7th in BI (Business Intelligence) Tools with 132 reviews while Salesforce Einstein Analytics is ranked 12th in BI (Business Intelligence) Tools with 18 reviews. IBM Cognos is rated 8.0, while Salesforce Einstein Analytics is rated 8.2. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of Salesforce Einstein Analytics writes "Helpful consistent measurements, high availability, and scales well". IBM Cognos is most compared with Microsoft Power BI, Oracle OBIEE, Tableau, Oracle Hyperion and SAP BusinessObjects Business Intelligence Platform, whereas Salesforce Einstein Analytics is most compared with Microsoft Power BI, Tableau, Databricks and SAP Analytics Cloud. See our IBM Cognos vs. Salesforce Einstein Analytics report.

    See our list of best BI (Business Intelligence) Tools vendors.

    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.