We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."We are most comfortable with the user interface that Oracle CRM has, it is very good."
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."
"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."
"It is very simple."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"Salesforce allows for the integration of different data sources."
"We haven't had any issues with integration."
"It is easy to send emails and SMS's."
"I like the user interface it has a nice look and feel."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The product is complicated to use for new users."
"The initial setup is complex, it could be improved to be more simplified."
"Oracle CRM should have more integration with different platforms."
"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."
"The licensing is expensive."
"The data visualization should be better in Oracle CRM."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"Managing large volumes of data takes too long."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The UA could be better designed for a mobile connection."
"I've noticed on one-to-one leads, the customer objection option is not available."
"An additional feature needed would be better capacity for personalization."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"It should contain artificial intelligence, in my opinion."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Oracle CRM is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "Typical configuration, no customization needed and quick to deploy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
