Heap vs Segment comparison

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Heap Logo
579 views|570 comparisons
100% willing to recommend
Twilio Logo
796 views|712 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Heap and Segment based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics.
To learn more, read our detailed Web Analytics Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Discerning application and UX weak points, driving better user retention.""An immensely useful feature is the retention graphs with the ability to generate retention data for individual features.""With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use.""The reporting has helped improve investor relations and let us quantify our growth and progress with ease.""Heap enables one to easily track how customers use one's applications on both the web and mobile."

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"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."

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Cons
"Their analytics could be more user-friendly."

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"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."

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Pricing and Cost Advice
Information Not Available
  • "The pricing was on the higher side but it wasn't excessively high."
  • More Segment Pricing and Cost Advice →

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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    8th
    out of 32 in Web Analytics
    Views
    579
    Comparisons
    570
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    5th
    out of 32 in Web Analytics
    Views
    796
    Comparisons
    712
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    Matomo logo
    Compared 33% of the time.
    Amplitude logo
    Compared 19% of the time.
    Pendo logo
    Compared 15% of the time.
    Mixpanel logo
    Compared 10% of the time.
    Adobe Analytics logo
    Compared 10% of the time.
    Google Analytics logo
    Compared 33% of the time.
    Pendo logo
    Compared 16% of the time.
    Tealium logo
    Compared 15% of the time.
    Amplitude logo
    Compared 12% of the time.
    Also Known As
    Segment.io
    Learn More
    Heap
    Video Not Available
    Overview
    Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    Zendesk, Marketo, Ernst & Young, Salesforce
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm17%
    Retailer8%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm10%
    Real Estate/Law Firm8%
    Retailer6%
    Company Size
    VISITORS READING REVIEWS
    Small Business33%
    Midsize Enterprise6%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise15%
    Large Enterprise56%
    Buyer's Guide
    Web Analytics
    May 2024
    Find out what your peers are saying about Snowflake Computing, Google, Amplitude and others in Web Analytics. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Heap is ranked 8th in Web Analytics while Segment is ranked 5th in Web Analytics with 2 reviews. Heap is rated 10.0, while Segment is rated 8.6. The top reviewer of Heap writes "Has let us quantify our growth and progress with ease". On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Heap is most compared with Matomo, Amplitude, Pendo, Mixpanel and Adobe Analytics, whereas Segment is most compared with Google Analytics, Pendo, Tealium and Amplitude.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.