We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the reporting tab."
"The solution is versatile and customizable."
"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"Technical support is completely good."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"The solution is scalable."
"The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The most valuable feature is the ability to get quotes out in a timely manner."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"I like the user interface it has a nice look and feel."
"It has excellent lead and opportunity tracking."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Offers many great features and is intuitive."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"It could be less complicated for smaller organizations."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"The solution should improve the user experience in the process of creating and activating offers."
"The setup with other email servers, other than Microsoft Outlook, could be improved. Alternatively, we'd like to have some feature that allows us to send emails directly from our inboxes to the CRM and assign it to a certain client."
"The mobile side of the product doesn't look that great right now."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"The product is very old."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"We have struggled to get resolution of support tickets from the Salesforce team."
"Salesforce could benefit by implementing further integration with more platforms."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
