NICE CXone vs Salesforce Marketing Cloud comparison

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748 views|537 comparisons
95% willing to recommend
Salesforce Logo
482 views|283 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between NICE CXone and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Genesys, Five9, NICE and others in Workforce Engagement Management.
To learn more, read our detailed Workforce Engagement Management Report (Updated: May 2024).
772,649 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Being able to listen in on a call, which is exceptionally good with training.""It is easy to look up and playback calls with this system as it categorizes the different types of calls that come through my call center. I like that inContact is always updating and continues to improve. The quality of its recorded calls is among the best that I have had experience with.""It has the ability to edit the HTML, as well as the WYSIWYG.""inContact has helped our organization greatly by allowing us to see at a glance which agents are available to receive calls and those who are not, we are able to see why not.""It's easier as a supervisor to do your job more efficiently. You can have multiple things open at once to watch everything, being able to take one look at a page and see everything you need rather then having to flip through multiple programs. This is such a time saver. I get a lot more done in my day due to being able to keep my opened programs down to a minimum.""We are able to see the calls in queue and able to see if someone is available or not.""I have found the ease of use of the ACD to be most valuable along with the inView dashboard.""Customer support is terrific. The team is personable, informed, and responsive."

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"It is straightforward to set up.""The most valuable feature is the ability to get quotes out in a timely manner.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.""Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.""It is easy to send emails and SMS's.""The Journey and CloudPages and automation are all great.""The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application.""Email automation is most valuable."

More Salesforce Marketing Cloud Pros →

Cons
"inContact should offer a way to send faxes.""MindTouch would greatly benefit by providing a GitHub pull request functionality to foster draft mode and open contribution writing.""There are times when the data does not load and you have to keep hitting refresh. More colors and different layouts should be included in the next release.""If you have hundreds of books, the initial download is slow.""It could improve the quality of calls.""I would like to see inView be a built-in feature of CXone rather than a separate platform, but everything else is terrific.""It is a hassle, if you are busy and caught up with something, that it will log you out.""I have noticed that occasionally the dashboard will freeze and some things may get stuck for a while. For example, if I have a dashboard open that shows how many calls are in queue and how many are currently being handled by agents, sometimes a call that an agent is handling will get stuck on the dashboard after the agent ends the call and the dashboard will show that the call is still a live call. Our tech team has explained this to us as a ghost call. After some time (or maybe many screen refreshes) the call will go away like it has just ended."

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"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive.""The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.""Salesforce could benefit by implementing further integration with more platforms.""The solution can be difficult to set up for non-technical individuals.""I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "We had a custom setup that cost us some money."
  • More NICE CXone Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    Views
    748
    Comparisons
    537
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 34 in Social CRM
    Views
    482
    Comparisons
    283
    Reviews
    25
    Average Words per Review
    403
    Rating
    8.2
    Comparisons
    Also Known As
    NICE inContact, NICE CXone Workforce Optimization Pro, NICE CXOne WFO Pro, CXone Workforce Optimization, inContact Workforce Optimization, CallCopy cc: Discover, cc: Discover, VPI Empower, Brand Embassy
    ExactTarget
    Learn More
    Salesforce
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    Overview

    NICE CXone (formerly NICE inContact) is an industry-leading cloud platform designed to optimize customer and employee experiences. The solution provides a comprehensive suite of capabilities including omnichannel routing, artificial intelligence, advanced analytics, workforce engagement, and robust integration. CXone helps connect systems, uncover insights, and empower teams to provide seamless, efficient, and personalized customer journeys. The regular enhancements emphasize driving innovation in CX technology while enabling flexibility and scalability.

    The Summer 2023 Release of CXone introduced several key features and improvements designed to drive greater flexibility, insights, and operational efficiency for enterprises. Key new features include:

    • Integration Hub - Enables seamless integration with third-party apps to eliminate data silos.
    • Enhanced Supervisor Workspace - Provides real-time visibility and guidance across all interaction channels to improve coaching.
    • Application Analytics - Offers insights into agent performance and interactions to identify optimization opportunities.
    • Multi-Cloud Support - Allows deployment with Microsoft Azure, expanding environment options.

    Other updates focus on analytics, virtual agent integration, multi-language support, streamlined workflows, and API expansion to improve experiences and accessibility.

    CXone is valuable for IT leaders seeking robust, adaptable solutions to optimize complex CX operations, and business executives aiming to enhance efficiency, experiences and decision making through actionable data.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    MoneyGram, Honeywell, Radisson Hotel Group, AAA, New Balance, MattressFIRM, Teleflora, Best Buy
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Outsourcing Company14%
    Wholesaler/Distributor14%
    Comms Service Provider14%
    Computer Software Company14%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company14%
    Healthcare Company11%
    Manufacturing Company6%
    REVIEWERS
    Computer Software Company38%
    Financial Services Firm15%
    Marketing Services Firm8%
    Non Profit8%
    VISITORS READING REVIEWS
    Educational Organization47%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company5%
    Company Size
    REVIEWERS
    Small Business57%
    Midsize Enterprise36%
    Large Enterprise7%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise12%
    Large Enterprise71%
    REVIEWERS
    Small Business30%
    Midsize Enterprise24%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise53%
    Large Enterprise35%
    Buyer's Guide
    Workforce Engagement Management
    May 2024
    Find out what your peers are saying about Genesys, Five9, NICE and others in Workforce Engagement Management. Updated: May 2024.
    772,649 professionals have used our research since 2012.

    NICE CXone is ranked 4th in Workforce Engagement Management while Salesforce Marketing Cloud is ranked 1st in Social CRM with 52 reviews. NICE CXone is rated 8.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of NICE CXone writes "Enables us to have full visualization on all metrics and to manage and staff our center as necessary". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". NICE CXone is most compared with Nuance IVR, Genesys Cloud CX, Sprinklr, ServiceNow and Zendesk, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    We monitor all Workforce Engagement Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.