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Rubrik Logo
10,781 views|6,823 comparisons
98% willing to recommend
Zerto Logo
Read 236 Zerto reviews
11,669 views|6,286 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 19, 2023

We compared Rubrik and Zerto based on user reviews in five categories. We reviewed all of the data and you can find the conclusion below.

  • Features: Rubrik is praised for its automated policy enforcement and efficient ransomware detection. Users say Zerto offers excellent data protection, and it’s easy to create VMs. Zerto users also like its real-time replication features. Rubrik could expand compatibility with open-source databases, improve documentation, and strengthen its ability to back up remote sites. Zerto could improve cloud environment configuration, PowerShell scripting, and multi-site replication.

  • Service and Support: Rubrik customers appreciate the support team's expertise and fast response. Customers have generally had positive experiences with Zerto's customer service, noting their quick response times and ability to resolve issues. Some customers have encountered slower response times and needed to go through multiple levels of support to get their issues resolved.

  • Ease of Deployment: Rubrik's setup is simple, and users say the support team was available to assist as needed. The setup process for Zerto can be either simple or complicated, depending on the individual's experience with backup solutions.

  • Pricing: Some users find Rubrik's pricing expensive, but many say it’s justified by its encryption and security features. Rubrik's license includes both software and hardware without any additional costs. Zerto’s price tag is considered reasonable and in line with industry norms. Others said it was somewhat expensive but still worth the cost.

  • ROI: Rubrik provides peace of mind and some cost savings, but users say that quantifying the ROI is difficult. Zerto reduces risks while saving costs and time. It increases efficiency, ensures compliance, and helps businesses grow.

Comparison Results: Users like Rubrik’s advanced ransomware features, excellent support, and automated policy enforcement. However, some had issues with its remote backup abilities and high price tag. Zerto offers top-tier data protection, excellent customer service, and real-time replication, but some users say its cloud and multi-site functionality could be better.

To learn more, read our detailed Rubrik vs. Zerto Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time.""What I like the most about Rubrik is its user-friendly interface.""The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution.""I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided.""The most valuable feature of Rubrik for me is its user-friendliness and efficiency.""Rubrik is stable and easy to use.""Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations.""Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."

More Rubrik Pros →

"The live failover tests and point-in-time recovery options have been exceptionally valuable features of Zerto for our organization.""I like that Zerto is easy to move and that there is no effect on the user. That is, the user doesn't even know it. We're in the healthcare industry and work for a hospital. We can set up a server in no time whatsoever. It's easy for us to schedule the time because it takes only about one minute.""Using Zerto, you can have your VM up and running in a matter of minutes. All you need to do is flip a switch, then you are good to go.""The mobile application is very useful as a real-time monitoring, reporting tool. When asked the status of our machine backup and recovery ability, an easy answer is to display the status on the real-time application or browser. The Zerto Analytics tool helps predict future storage needs by tracking trends in space, journal size, and I/O rate. These are reportable statistics making quantifiable tracking easy and accurate. Having a web interface simplifies access by other system administrators.""We are moving to a new data center. There are several VMs that we have to move over there that have RDM disks or SQL clusters. Those are the hardest things to move at this point in time, but now that I have the setup and it is ready to go, all we have to do is just flip the switch and get everything over where they are supposed to be. It is going to be a lifesaver for me. It will save me a whole lot of time in putting things back together.""The replication for DR is really good, and the test failover within the application is really solid, along with the ability to manipulate RDMs or remove them.""The replication piece with the built-in WAN compression is important because the network circuit that we send our replication traffic across isn't actually behind our normal WAN accelerators. We were able to use Zerto's built-in WAN acceleration to help those workloads compress.""The granularity enables us to failover specific workloads instead of an all-or-nothing type of scenario, where you have to move your entire IP block and your data center, or you have to move large chunks of VMs. Those situations also make it prohibitive to test effectively."

More Zerto Pros →

Cons
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days.""User interface could be improved.""Improving PowerShell integration would greatly simplify Rubrik management.""I would like for unmanaged backups to be able to be saved in a separate policy.""The product’s user interface needs improvement.""It is a lot more expensive than other solutions, but you get what you pay for.""If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?""Setup is immediate but pricing is not cheap."

More Rubrik Cons →

"The post-configuration part could be improved. For example, it would be super helpful to have the ability to modify DNS. Once the migration is done, we want to do some more modifications to the endpoint.""The biggest pain points we have experienced are related to some of the SQL-intensive workloads just because the VPGs struggle a little bit to keep up. That might be because we are pushing too many transactions.""The documentation needs improvement in terms of the setup, getting enough detail, and getting that up to speed.""Migration of complex VMware and Hyper-V solution. Using Zerto to replicate to azure and S3.""It would be difficult to do, but I would love it if Zerto handled some of the scripting and things necessary to do a recovery. For example, it would be helpful if the solution could update the DNS to point to a new location. It would be nice to automate some of those tasks that you have to do to recover a VM and they were kinda out-of-the-box point-and-click things rather than things that required you to write a script.""I would like to see a separate product offer for performing backups, although I think that this is something that they are expecting to release in the next version.""Long-term retention of files is a function that isn't available yet that I'm looking forward to them providing. The long-term retention is the only other thing that I think needs improvement.""The VPG model causes us a bit of concern. We are considering using Zerto to replace Site Recovery Manager. Site Recovery Manager is very easy when we have entire data scores being replicated. We don't have to make any decisions when it comes to groupings. It is all covered. If we move to Zerto, which we are considering, we will have to work much closer with the applications teams to develop the VPG configuration and determine how the VMs will be grouped. It will be a lot more overhead for us to go that route."

More Zerto Cons →

Pricing and Cost Advice
  • "When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
  • "It’s simple, straightforward, and we were able to see 50% hard savings."
  • "The setup cost is a bit high, but the solution is an all-in-one solution."
  • "Rubrik is an all inclusive price. No additional implementation costs or licencing."
  • "The cost was less than our previous provider, and this is a much better product."
  • "Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
  • "The product is not cheap, but for good reason. It simply works and is very fast."
  • "It is a great value, but its cost is still a bit high."
  • More Rubrik Pricing and Cost Advice →

  • "Pricing depends on your future growth. Start small and then scale up."
  • "Zerto’s licensing model has changed a bit over the last year and they are in alignment with others. It is pretty simple and more economical."
  • "Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
  • "Licensing is VM based so you can buy packages or single VM. Price is not low but the power of application is high, so you will get your money back."
  • "It's a little bit expensive."
  • "We believe the pricing, setup costs, and licensing are easy to understand. The pricing seems very reasonable."
  • "The solution is very cost-effective and very easy to set-up but does not compromise on features."
  • "While we find the twenty-five VM license somewhat inflexible, the actual setup costs are minimal as the product is so easy to install."
  • More Zerto Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from screen to… more »
    Top Answer:Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up… more »
    Top Answer:Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1 =… more »
    Top Answer:The most valuable feature of Zerto for us is its DR capability.
    Top Answer:We find Zerto's licensing model compatible with major cloud providers like Google, AWS, and Azure. The Azure pricing model is particularly cost-effective for us compared to other cloud providers… more »
    Ranking
    Views
    10,781
    Comparisons
    6,823
    Reviews
    13
    Average Words per Review
    521
    Rating
    8.5
    Views
    11,669
    Comparisons
    6,286
    Reviews
    128
    Average Words per Review
    934
    Rating
    9.0
    Comparisons
    Also Known As
    Zerto Virtual Replication
    Learn More
    Overview

    Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

    Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

    Rubrik Features

    Rubrik has many valuable key features. Some of the most useful ones include:

    • Instant recovery
    • Live-restore
    • Single console
    • Automatic incremental backups
    • Policy-driven automation
    • Instant search
    • Live Mount capability
    • Compliance and capacity customized reporting
    • Quick and efficient snapshots
    • Multiple backup destinations
    • Deduplication and file compression
    • Intuitive web interface
    • Good performance
    • Easy to use
    • Low maintenance
    • Flexible deployment

    Rubrik Benefits

    There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

    • Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.
    • Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.
    • Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.
    • Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Rubrik users.

    PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

    A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

    Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

    Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”

    Zerto, a Hewlett Packard Enterprise company, specializes in data protection and empowers customers to run a business by simplifying the protection, disaster recovery, and mobility of on-premises and cloud applications. Zerto uses advanced hybrid cloud IT technologies to recover and protect business-critical applications in on-premises and cloud environments, enabling them to deliver continuous service without compromising security. Zerto’s foundation is based on continual data protection (CDP) technology. Users can benefit from a single, unified, and automated recovery and data management experience across all virtualized or container-based workloads.

    Zerto's native clustering technology creates a resilient, fault-tolerant system that automates recovery of critical virtual machines while supporting software updates, new OS releases, and upgrades. With native clustering, a creation, migration, or deletion of a virtual machine is automatically replicated to all nodes in the cluster. This creates an automated failover and availability solution with the features of high-end dedicated servers running at a fraction of the cost.

    Zerto Features

    Zerto has many valuable key features. Some of the most useful ones include:

    • Continuous data security
      • Continuous replication
      • The industry's lowest RPOs and fastest RTOs
      • App and database protection and recovery on a granular level
    • Agility across hybrid and multi-cloud
      • Protection between clouds
      • Simple on-premises to cloud migration
      • User-friendly native cloud services
    • Simple to scale
      • Automation and orchestration are built-in
      • Cross-platform, multi-site analytics
      • Unified experience regardless of cloud
    • Software-based
      • Hardware, hypervisor, and cloud are all independent
      • No physical appliances
      • Future-proof

    Zerto Benefits

    • Robust disaster recovery: Continuous data protection enables recovery of entire clusters, multi-VM applications, or even a single server with the lowest RPOs and fastest RTOs. Zerto allows users to safeguard, manage, and recover all of their key digital assets, whether they’re recovering to a secondary location, the public cloud, or a managed service provider.
    • Constant backup: Instead of making backups every 12 or 24 hours, Zerto creates backups every 5-15 seconds. Zerto backup has no impact on production and eliminates the burden of micromanaging backup windows by using CDP instead of snapshots. Its backup provides immediate recovery of data, folders, or virtual machines (VMs) that are only seconds behind the original, which is a simple approach to completely avoid ransomware or erase inadvertent deletions.
    • Strong long-term retention: Send data to the cloud or a purpose-built storage appliance of your choice for months or years of retention. These long-term copies can be made from local backups or DR replicas, and they can be kept wherever is most convenient for your company. Its powerful indexing and search makes discovering and restoring data simple. For data you want to maintain but only use infrequently, use cost-effective cloud tiering to shift LTR copies from hot to cold to deep-freeze storage.

    Reviews from Real Users

    Zerto stands out among its competitors for a number of reasons. Two major ones are its disaster recovery abilities and its ease of use. PeerSpot users take note of the advantages of these features in their reviews:

    Justin C., Director of IT at Arnott Inc. writes of the solution, “If we had to deal with a ransomware event, Zerto would be one of the first things I would use, because it is going to be the fastest to restore data to a certain point. If there were a fire in our building, Zerto would be a big thing too, because we would shut down everything that's in our building… It's definitely going to be one of our prevalent DRBC layers of protection."

    Brad W., Vice President of Information Technology at a financial services firm, notes, “The file restoration is very helpful. They've improved it over the years to make it a lot more user-friendly and easy to do, which I appreciate. So, we use that quite a bit. The failover process is quite simple and intuitive. Even the configuration and setup are pretty easy to do.”

    Sample Customers
    Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
    United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    University12%
    Comms Service Provider11%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government10%
    Manufacturing Company8%
    REVIEWERS
    Financial Services Firm17%
    Insurance Company12%
    Healthcare Company10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm10%
    Manufacturing Company8%
    Healthcare Company7%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise24%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise16%
    Large Enterprise63%
    REVIEWERS
    Small Business23%
    Midsize Enterprise25%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise14%
    Large Enterprise56%
    Buyer's Guide
    Rubrik vs. Zerto
    May 2024
    Find out what your peers are saying about Rubrik vs. Zerto and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Rubrik is ranked 4th in Disaster Recovery (DR) Software with 83 reviews while Zerto is ranked 2nd in Disaster Recovery (DR) Software with 236 reviews. Rubrik is rated 9.2, while Zerto is rated 9.0. The top reviewer of Rubrik writes "Easy to use with minimal training required, innovative, good support". On the other hand, the top reviewer of Zerto writes "Gives us business continuity capabilities during hurricane season and in case of ransomware". Rubrik is most compared with Veeam Backup & Replication, Cohesity DataProtect, Commvault Cloud, Dell PowerProtect DD (Data Domain) and Azure Backup, whereas Zerto is most compared with Veeam Backup & Replication, VMware SRM, Commvault Cloud, Dell RecoverPoint for Virtual Machines and VMware Cloud Disaster Recovery. See our Rubrik vs. Zerto report.

    See our list of best Disaster Recovery (DR) Software vendors, best Backup and Recovery vendors, and best Cloud Backup vendors.

    We monitor all Disaster Recovery (DR) Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.