Best Customer Data Platforms (CDP) Solutions

Top Customer Data Platforms (CDP) products

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#1 Ranked

The Redpoint CDP enables Marketing and CX leaders to create personalized, omnichannel experiences that enhance customer loyalty and drive revenue growth. It offers real-time data processing, built-in data quality, and customizable identity resolution for accurate, unified customer profiles. Advanced segmentation allows for easy, code-free audience creation and testing, promoting agile and creative marketing strategies that yield high ROI and reduced costs. As a composable CDP, Redpoint integrates seamlessly into any MarTech stack, AI approach, or cloud environment, enabling rapid adaptation to business changes and expansion of use cases.

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Apache Unomi

Apache Unomi™ (pronounced "You know me") is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences while also offering features to respect visitor privacy rules (such as GDPR).Apache Unomi is a REST server that manages user profiles and events related to the profiles. It can be used to integrate personalization and profile management within very different systems such as CMS, CRMs, Issue Trackers, native mobile application. It was designed to be easy to integrate with external systems, promoting profile sharing and re-use in very different applications.

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ActionIQ Platform

ActionIQ Platform is a robust customer data platform designed to enhance strategic marketing and customer engagement efforts. It allows users to integrate customer data from multiple sources effectively, creating a unified view essential for personalized targeting. The platform supports the orchestration of tailored marketing campaigns across various channels, improving reach and campaign effectiveness. One of its key strengths is in analyzing customer behavior to support data-driven decision-making, coupled with its ability to provide real-time insights that help organizations quickly adapt to changing market conditions. Valued for its strong data integration and powerful segmentation tools, ActionIQ also offers an intuitive user interface that simplifies complex data operations. Real-time analytics enable quick, informed decisions to optimize marketing strategies. Furthermore, ActionIQ significantly boosts operational efficiency, enhances team collaboration, and integrates seamlessly with existing systems, reducing manual tasks and errors, thus fostering a more productive and organized work environment.

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Retention Science

Retention Science’s predictive ecommerce automation has helped clients increase their email engagement rates by 60 percent and their purchase rates by 45 percent. We can do the same for you. Simply provide the content and Retention Science will learn, test, and optimize your emails for each customer. Intelligent lifecycle automation means no more missed conversion opportunities. A.I. optimizes individual emails on your behalf, significantly reducing manual work. Retention Science organizes your data across all channels to segment and target your marketing.

SAP Customer Data Platform

From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth.

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Acquia CDP

Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale. Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights. Use behavioral insights to build seamless experiences across multiple channels. A better customer data picture improves personalization, giving your marketing strategy and decisions sharper focus. Give your whole organization universal data access to empower proper analyses at individual and aggregate levels.

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Piwik PRO Customer Data Platform

Create complete customer profiles and segment your data into audiences. Activate them to provide a personalized experience and run effective campaigns across channels. Keep your clients’ data safe with a privacy-first Customer Data Platform. Connect siloed data sources into clear records that map all user traits and behaviors. No coding is required. Trigger audiences based on any conditions, including real-time customer interactions. Personalize customer experience across channels to reach the right people at the right time.

NeuroTags

World's #1 B2C CDP, specifically designed to seamlessly scale your users from thousands to hundreds of millions. Comes integrated with onboarding channels, provides I/O APIs, marketing automation rulesets and analytic dashboards. Effective consumer data management provides marketers with easy-to-use tools and functions to onboard users, to understand their behavior, to auto engage them with pre-defined rule-sets and to personalize the communication.At NeuroTags, our Customer Data Platform (CDP) collects customer data and puts it together in the form of unified customer profiles and segments customers to auto run the set of predefined engagement campaigns to increase the Customer Satisfaction Index and Customer Lifetime Value (CLV).

Insider

Bring data, personalization, and cross-channel experiences together. We empower marketing and CX teams worldwide to unify data and leverage AI to deliver seamless cross-channel experiences—all from a single platform. Discover why global enterprise brands and one-third of Fortune 500 companies use Insider to engage with customers across Web, App, Email, SMS, WhatsApp, and more. Here’s an overview of the features and functionality that make Insider the #1 choice for marketers worldwide.

Planhat

Planhat is a Customer Data Platform that allows you to structure, manage and interact with your customer data. Planhat integrates with the applications you love to use and gives you a single view of all your customer data. You can dive into the conversations, notes, check out license data, activity data, or anything else related to that customer. All your customer data is structured in one unified view. Easy to manage and interact with, whether it is customer data, user data or portfolio data. Build customized personas using data from multiple applications. Trigger personalized communication to drive engagement. Add, edit, enrich your customer database directly from an easy-to-use interface. The real time, two-way synchronization capabilities allow the data flow between your applications. The Planhat API is easy to use. Push data by making a simple POST request.

D&B Rev.Up ABX

Discover the power of D&B Rev.Up™ ABX: a comprehensive marketing solution that empowers you to drive targeted campaigns, analyze engagement data and gain actionable insights that can improve your ROI--all in one integrated platform. Choose an End-to-End Solution or Scale Over Time by Selecting the Components that Fit Your Needs. Experience an all-in-one strategy with D&B Rev.Up ABX, or select options to seamlessly integrate into your existing solutions.

Customer.io

Unify your customer data management, create personalized messages, and design your emails in a single, intuitive interface. Experience powerful tooling for campaign development loved by marketers, developers, designers, and data analysts alike. Workspaces enable seamless management across multiple products, sites, or apps within a unified account. Admin users can designate team members with access and management privileges for each workspace. Admin-level users can control who on your team can create, edit, and view workspaces, workflows, people, messages, metrics, and more. As a data company, we understand the importance of keeping your company’s data secure. Stay compliant with GDPR, HIPAA, SOC 2 Type II, CCPA, and other regulations. Flexible integrations your developers will love. From data warehouses to analytics tools, confidently connect to the databases and applications you use to scale your business.

Ometria

Ometria is the first and only CDXP built for retailers. Get your campaigns to market faster, uncover revenue opportunities for sustainable growth, and build experiences that forge long-term customer connection. The quicker your campaigns are live, the faster they can deliver results for you. Set your CRM strategy live sooner with the same resources by putting the right data, AI-powered insights, and power into the hands of your team. Create relevant, personalized touchpoints at an individual customer level, delivered in the right place, at the right time. Scale great experiences with confidence and ease across all your channels from one place. Ometria gives CRM teams the ability and certainty to reach their growth goals, enabled by a suite of AI-powered analysis, testing, and orchestration capabilities, as well as a team of retail experts.

SALESmanago

Take advantage of our unique solutions to make your Customer Experience stand out in the digital marketplace. Easily collect and integrate Zero-, First-, and Third-Party Data from any sources. Go beyond simple transactional and behavioral data and identify high-value purchasers with Segmentation, RFM Analysis, and Predictive Analytics. Put your customer data to work in AI-driven personalized campaigns.

Dialog Insight

The Dialog Insight platform integrates easily with your MarTech ecosystem using native connectors, versatile APIs and data exports. Break the data silos – and connect everything you have. Dialog Insight supports the acquisition of new contacts and the continuous enrichment of your first and zero party data. For example, forms, capture pages, contests and referral programs can be created with the platform. If you have multiple entities, CRMs, websites, loyalty programs, stores… Dialog Insight unifies the profile of each customer. Benefit from a clean, unduplicated database, a complete view of your customers’ profile and lifetime value.

Dotdigital

Get to know your customers’ behaviors, intent, preferences, and more with single customer view (SCV). Say goodbye to data siloes with a centralized data hub that helps you grow. Tap into actionable insights and real-time performance metrics. Go beyond simple engagement metrics with behavioral modeling to deliver personalized experiences every time. Combine the power of automation with the benefits of a customer data platform (CDP) to create a seamless customer experience. From website to WhatsApp, make sure every moment and message is as unique as your customers.

GrowthLoop

Launch high-performing marketing campaigns on all of your customer data. Equip your marketing team with the tools to quickly and independently segment audiences based on your most trusted customer data. Enter the world of self-serve journey orchestration in a drag-and-drop UI built for marketing acceleration and accuracy. Once you've achieved campaign momentum, it's time to identify your most successful strategies faster than ever before. Keep up with your newfound pace with GrowthLoop’s suite of generative tools geared at supplementing your creative team for highly personalized content across any channel or journey.

Ortto

Empower your marketing team with ungated access to complete, real-time customer data and set them free to execute campaigns that achieve goals. Increase the impact of your campaigns and hit your growth goals with a marketing automation and customer data platform that gives a whole new meaning to data-driven marketing. Unify data from all the tools in your stack and instantly access event-based analytics to uncover more insights into your customers' experience. Segment customer data with intuitive filters, personalize messages, and trigger automated omnichannel journeys—without submitting a ticket or using SQL. Self-serve analytics gives you insight into the customer lifecycle, so you can spot new opportunities and optimize existing campaigns.

Simon Data

Explore the Simon CDP that’s loved by marketers and trusted by data teams. Unify data from your cloud data warehouse and all other sources to access a single view of each customer. With the full breadth of customer data now easily accessible, you can create hyper-specific segments in a self-serve interface designed for speed and efficiency. Automate multichannel experiences in a drag and drop journey builder. Plus, launch advanced multivariate tests at any point in the customer journey.

RudderStack

Run a flexible, secure, end-to-end customer data platform on your warehouse with RudderStack. From real-time data activation across every tool, to advanced projects like churn prediction and personalization, RudderStack's integrated, end-to-end platform is built to deliver on every stage of your data strategy. Unlock the value of your warehouse, deprecate inflexible SaaS, and spend engineering resources on projects that deliver value - not integration and maintenance work. Transform and activate events in real-time for endless flexibility and scalability. RudderStack built the tools your data team needs to deliver the results your business depends on. RudderStack does not store your data, giving you full control and transparency in your own warehouse. Use Transformations for secure and compliant data from source to destination.

BuyerGenomics

BuyerGenomics not only captures, cleanses, and manages all of your online and offline customer data it also provides easy to use marketing automation driven by machine learning and best-in-class analytics & insights. The result is incremental performance in ROAS, revenue and profits —autonomously.

Meiro

According to CDP Institute, Meiro is the top-performing Customer Data Platform (CDP) featuring built-in marketing tools and ETL to collect, clean, enrich & activate your customer data. Our flexible delivery model supports hosting in any cloud provider and on-premise, anywhere in the world. Meiro takes care of everything from data ingestion, cleaning, and management to personalized closed-loop marketing activation that drives ROI. CDP consolidates behavioral signals, transactional and demographic data across online and offline channels into a single customer view. With your 1st-party data in order, CDP enables analytics, customer modeling, effortless segmentation, and activation, delivering personalized customer experiences in real-time.

Lexer

We transform disconnected data into actionable insights and provide the workflow tools to automate and optimize the customer experiences that drive sales. Transforming you and your business to customer first.

CustomerLabs

Our No-code Customer Data Platform makes it easy for marketers to collect first-party data across Website, CRM & other marketing tools. SMB marketing teams choose CustomerLabs CDP to collect & unify customer data from multiple sources (web, app, server) and to sync them with all the tools in their martech stack without relying on their developers.

RedEye

Create captivating personalised messages across multiple channels, in minutesю Build dynamic segments from customer behaviour and start delivering the best customer experience from a platform that can do it all including Email, SMS, Push, Audience Retargeting and more… We take the complexity out of your data by connecting and combining all your customer data into a unified single customer view. You’ll have the most accurate profile of your customers to drive targeted and personalised campaigns. Our easy to use drag-and-drop email builder will help you create great looking, high performing personalised emails. Using intuitive display conditions and copying content blocks, advanced personalised takes no time at all. Our campaign and workflow builder combines all channels onto one canvas. Yes, send an email and follow it up with an SMS, Web Push, App Push all from one screen. Use our Social, Search & Display retargeting, Direct Mail or Web Personalisation to target your customers anywhere.

Lemnisk

Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.

FirstHive

FirstHive is a full-stack Customer Data Platform that enables consumer marketers and brands to take control of their first-party data from all sources, both online and offline, and enables highly personalized campaigns that drive conversions.

BambooBox

With unmatched visibility into your entire funnel across tools, unlock your dark funnel and let no account be lost. Understand the exact buying stages your accounts are in. Tailor campaigns to buying stages, needs and contexts. Easily track campaigns and activites that work and double down on them. Visualize your daily, weekly or monthly impact in one screen. With a single source of truth for each customers, make SDR calls and campaigns hyper-relevant to personas, contexts and needs. BambooBox understands and matches your ICP with in-market accounts to add new prospects to your funnel.