While eating hummus and kebab in the Hell’s Kitchen section of New York City, Russell Rothstein and Naftali Marcus discussed what became the beginning of IT Central Station. The burning question on their minds was—Isn’t there a better way for enterprise professionals to determine which technology solutions to buy? As they sat at a cramped, corner table over dinner, they scribbled ideas on a napkin to outline their plan.
They were struck by the fact that in the age of social networking, enterprises were still buying technology the same old way—that is, with limited access to the opinions of other real users.
Rothstein and Marcus teamed up to build a crowdsourced knowledge platform that helps technology decision makers around the world to better connect with peers and other independent experts who provide advice without vendor bias. With their diverse experience working in enterprise IT as well as in startups, the founders designed an online site that now operates like a Yelp or TripAdvisor for enterprise technology. They built their first prototype on Wix within days and hit the road to do some deep market research. They spoke with senior technology decision makers, vendors, and corporate thought leaders.
Discussions with technology professionals revealed a high degree of frustration trying to discover, evaluate, and select the solutions that best met their needs. They found that most information online and in their inbox had a vendor bias, and it was highly difficult to find online information they could trust. Many end users of technology spoke of their desire to share their experiences with peers but lacked a trusted site in which to share their knowledge and expertise with other professionals.
Russell Rothstein, IT Central Station’s Station Master and CEO, and co-founder Naftali Marcus, designed a dynamic community site with reviews, recommendations, and other expert advice for technology buyers. What began with a few diagrams and Powerpoint slides is now the fastest growing online platform designed for enterprise technology buyers.
IT Central Station has grown into a dynamic, real-time platform that offers user information that is current, objective, and relevant. It protects privacy in that users can either post anonymously to freely express their views or use their real names to promote their expertise. It enables knowledgeable experts, including real users and independent consultants, to share their expertise in a high quality community of decision makers.
As a result, the community thrives as a valuable resource, ensuring that technology professionals get access to the right information and connect to the right people—for any topic, at any time.
The Wall Street Journal calls us The Yelp for Enterprise Technology.
Join in the tech buying revolution at IT Central Station.