Best Cross-Channel Attribution Providers Solutions

After several months of focus on bringing together the best mobile measurement plan that the industry can offer, Marketing Evolution is able to include an unprecedented level of granularity in the mobile space in our optimizations side-by-side with online and offline media channels.

Nielsen Visual IQ delivers the timely, actionable, audience-driven intelligence your team needs to maximize marketing effectiveness in today's consumer-led, multi-screen world.

Neustar MarketShare is a leader in sophisticated marketing analytics and multi-touch attribution, utilizing sales, macroeconomic factors, and customer data to quantify the sales impact for marketing spend.

Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.

The ‘modern shopper’ encounters endless messages through a wide range of online and offline marketing channels. They browse across multiple devices and platforms and transact wherever and whenever it suits them.

The data from a mobile attribution partner provides the necessary insight into a user’s entire journey: how they arrived at your app, how they interact with it, and how those behaviors and patterns compare and differ across cohorts. Mobile attribution ties each user to the ad they interact with, giving you full transparency for your media performance across multiple advertising channels in one unified platform. Use this conversion data for in-depth analysis that optimizes your app marketing to drive significant and sustainable growth.

Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span.