Lead Management

Pros: Marketo has a great UI that's both easy to use and navigate.Set-up took a while but Marketo support offers extensive training for new users, both on-demand videos and a 4-day live training session online. I adopted Marketo after using Pardot for lead management and email automation and w …

Pros: I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on. We needed a solution …

Great marketing automation tool, helpful support team, and lots and lots of reporting options!

Pros: Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy …

I like its completeness: it is something more than sending emails or automate emails, it includes analysis, sales tools, lead nurturing, tracking, integrations, app & widgets..... At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in …

Pros: I love that this product takes the guesswork out of marketing. Emotion and opinion are eliminated and decisions are made on the data from your prospects and customers. The Eloqua sales tools are also a differentiator. Eloqua marries the relationship between marketing and sales Cons: I …

Pros: For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space Cons: Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requir …

Pros: - Relative ease of use - Advanced capabilities for closed-loop lead management - SFDC sync Cons: - Can be more than what you really need - Wish it had a better user interface - Needs integration with marketing resource management

Pros: Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue. Cons: Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Pl …

Pros: The best asset of Eloqua is how they have turned their customer and prospect base into a community and branded them as Eloquans. The product itself in the new E10 platform is very intuitive and delivers high end functionality for all members or our team from the creative side, to campaign e …

Great tool with amazing power to truly drive marketing automation through your organization.

Eloqua has revolutionized Marketing. Through advanced automation the guesswork that used to plague marketing engagement is gone. Marketing and sales can now make educated decisions based on forensic evidence. I could never work for an organization that didn't have Eloqua.

The Eloqua community is one of the biggest assets Eloqua offers. The users share ideas as well as support. Having such an active group is a great benefit.

Pros: flexibility user friendly great reporting module tons of features app add-ons allow you to increase your programs and integrate with other programs easy set-up Cons: There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any i …

Pros: Drag-and-drop interface based on HTML5. Easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen. Great marketing automation platform for sending a series of emails based a prospects interests and interactions with your company in order to deliver super releva …

Pros: amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data. Cons: They should share best practice implementation- because there's so muc …

Pros: Eloqua gets modern marketing, plain and simple. The technology component of your marketing mix is essential to scaling your business. You can make a dramatic difference out-of-the-box, or can morph it to fit your business's specific success metrics. Cons: To get the most out of your inves …

Pros: Ease of use for all users (marketing and sales), the Eloqua online community makes it so easy to connect with other users, ability to automate our event processes, and it's FULL integration with Salesforce.com (our sales organization loves the behavior based information they have visibility …

Pros: E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed enough to run full campaigns in only a few weeks. For the power user it has excellent SFDC digital behavior tools where sales people can monitor every move their …

Pros: E9 user interface is good , E10 is even better! Program Management (you can write specific scenarios, "if this then that" concept) Fully integrated, email template, contact group, hypersyite support, distribution list management, video hosting... Cons: email WYSWIG editor is far from be …

Pros: Eloqua is very powerful and very customizable. It goes beyond the traditional categories of email marketing, lead scoring, &etc into true marketing automation (Eloqua likes to say Revenue Performance Management, which I'm not sure we're entirely at, but the promise is really there). The out …

Pros: Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scorin …

Pros: Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scorin …

Pros: Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI! Great customer service and still (relatively) nimble dev team always willing to help, even in special, or "one-off" scenarios. Cons: UI is a little dated. Pricing. It …