Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI! Great customer service and still (relatively) nimble dev team always willing to help, even in special, or "one-off" scenarios.
The metrics and reports are what marketing people want
amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data.
Extensive integration w/ 3rd party tools makes Marketo really stand out.
Marketo has a great UI that's both easy to use and navigate.Set-up took a while but Marketo support offers extensive training for new users, both on-demand videos and a 4-day live training session online.
I adopted Marketo after using Pardot for lead management and email automation and was...