BlueConic vs IBM Watson Campaign Automation comparison

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Executive Summary

We performed a comparison between BlueConic and IBM Watson Campaign Automation based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Use BlueConic?
Anonymous User
Ranking
25th
Views
103
Comparisons
91
Reviews
0
Average Words per Review
0
Rating
N/A
13th
Views
384
Comparisons
204
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
763,955 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Learn More
GX Software
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Overview
Maximize customer value across all your online channels with customer-driven online engagement. Start the journey together with your customers by listening to them and entering into meaningful dialogues. Using the right message at the right time and place will increase the online experience of your audience and result in a higher sales attribution per channel.
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Sample Customers
PSV Eindhoven, Ajax, WPG Publishers, ANWB (Royal Dutch Touring Club), Netherlands Board of Tourism and Conventions (NBTC)
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
763,955 professionals have used our research since 2012.

BlueConic is ranked 25th in Marketing Automation while IBM Watson Campaign Automation is ranked 13th in Marketing Automation. BlueConic is rated 0.0, while IBM Watson Campaign Automation is rated 7.0. On the other hand, BlueConic is most compared with , whereas IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.