IBM Cognos vs Microsoft Power BI comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Jul 10, 2022

We performed a comparison between IBM Cognos and Microsoft BI based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Most users of both solutions report that their initial setup and deployment is straightforward.
  • Features: Reviewers of both products are happy with their stability and scalability. IBM Cognos users praise its reporting tools and say it has excellent analysis features. Several users mention that its performance is a bit slow. Microsoft BI users say it is user friendly, flexible, and has good querying capabilities. Several users mention that the UI could be enhanced.
  • Pricing: Each of these products received mixed reviews in the pricing category. Some users of each solution feel that the price is too high.
  • ROI: Reviewers of both products report seeing an ROI.
  • Service and Support: Most reviewers of both solutions report being satisfied with the level of support they receive.

Comparison Results: Microsoft BI has a slight edge in this comparison. According to its reviewers, it is a more lightweight solution than IBM Cognos.

To learn more, read our detailed IBM Cognos vs. Microsoft Power BI Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"One of the strong suits of Cognos is its robust corporate reporting capability.""This solution allows you to input a wide range of file formats.""The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson.""The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly.""The Report Studio that is aimed at professional report writers.""Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users.""Stability-wise, I rate the solution a ten out of ten.""The initial setup is quite straightforward."

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"The stability is good.""I have found the quick reporting and the conductivity with all the data sources valuable.""The solution is easy to use and charts can be built quickly with the tools.""The solution overall is very useful. The reports that are generated and the reporting functionality management are beneficial.""The initial setup is straightforward.""The ease of integration and connectivity stands out as the most critical aspect, followed closely by the flexibility to customize reports and dashboards.""The interface is very easy to use.""I have found the best features to be the dashboard creation, graphs, charts, and presentation bar graphs."

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Cons
"Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map.""IBM Support can be slow at times, but they can usually deliver in a timely manner.""The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help.""I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page.""It would be good if the solution had conditional formatting.""Cognos charts are not as fast as those of the other tools, even with DQM (dynamic query mode).""There are a lot of limitations with the out-of-the-box tool."

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"Not having to login again after a mobile app upgrade. A simple login on mobile would be great.""There is room for improvement in terms of pricing for the solution.""Their technical support can be better. They normally take too long to escalate and resolve a case.""I think because I'm moving more into RPA, I'd definitely like to see integration across the RPA, Power BI, or Tableau platforms, because that integration could then make automation and mundane reporting much faster.""In Microsoft Excel, you are able to have tabs. However, in Microsoft BI you do not have this flexibility.""Microsoft BI could improve by allowing large-size data sources. We have large data sources, and we have problems loading them in Microsoft BI.""I believe there is room for improvement in terms of authentication and certain functionalities in Power BI. For instance, adjusting the width of columns is not easily done, as there is only an option to enable or disable automatic adjustment. This can be a significant drawback for clients who desire more flexibility.""It is too slow. I hope in future it will be a comparable big data tool, such as, for example, Data Lake."

More Microsoft Power BI Cons →

Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:We use IBM Cognos for enterprise analytics and reporting.
    Top Answer:The technical support team’s response time is slow and needs to be improved.
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows:  1) If you have legacies of SAP, Oracle  - look for SAP… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle… more »
    Ranking
    4th
    out of 50 in Reporting
    Views
    7,475
    Comparisons
    4,437
    Reviews
    11
    Average Words per Review
    433
    Rating
    8.2
    1st
    out of 50 in Reporting
    Views
    20,317
    Comparisons
    17,415
    Reviews
    19
    Average Words per Review
    555
    Rating
    8.1
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Computer Software Company11%
    Insurance Company9%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Educational Organization57%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Government9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    IBM Cognos vs. Microsoft Power BI
    March 2024
    Find out what your peers are saying about IBM Cognos vs. Microsoft Power BI and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    IBM Cognos is ranked 4th in Reporting with 129 reviews while Microsoft Power BI is ranked 1st in Reporting with 293 reviews. IBM Cognos is rated 8.0, while Microsoft Power BI is rated 8.0. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of Microsoft Power BI writes "A complete ecosystem with an builtin ETL tool, good integrations with python and R, and support of DAX and Power Query (M languages)". IBM Cognos is most compared with Tableau, Oracle OBIEE, SAP BusinessObjects Business Intelligence Platform, Oracle Hyperion and Amazon QuickSight, whereas Microsoft Power BI is most compared with Tableau, Amazon QuickSight, KNIME, Domo and Databricks. See our IBM Cognos vs. Microsoft Power BI report.

    See our list of best Reporting vendors and best BI (Business Intelligence) Tools vendors.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.