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Comparison Buyer's Guide
Executive Summary
Updated on Sep 5, 2022

We performed a comparison between IBM Cognos and Tableau based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of both products say the initial setup and deployment is straightforward.
  • Features: Users of both products are happy with their stability and scalability.

    IBM Cognos users like the solution’s reporting tools and its excellent analysis features. Reviewers mention that its performance is a bit slow.

    Tableau users like the solution’s ease of use and its visual capability. Users say its data management and ETL features need to be improved.
  • Pricing: IBM Cognos received mixed reviews in the pricing category. Tableau users say the solution is expensive.
  • Service and Support: IBM Cognos users are satisfied with the level of support they receive. Tableau’s support has two tiers. According to users, the premium support is excellent, but their standard support is very poor.
  • ROI: IBM Cognos users report seeing an ROI. Tableau users do not mention ROI.

Comparison Results: In this comparison, IBM Cognos comes out on top. Users are happier with the support than Tableau users are, and IBM Cognos users also report an ROI.

To learn more, read our detailed IBM Cognos vs. Tableau Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules.""Security administration tools are powerful and flexible.""The most valuable features of IBM Cognos are governance and enterprise reporting.""It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports.""The dashboarding offered by this solution is very valuable to us.""Mapbox integration for geospatial analytics down to longitude/latitude layers.""Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.""The most valuable feature is developing reports from different data sources, making it a reliable data source."

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"Easy to create graphs and visualizations.""The UI part is the best. The end-users can easily get started with Tableau Desktop or Tableau Online because of its user-friendliness.""The most valuable feature is the ease of use.""The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations""Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards.""Tableau is easy to use. That's the first and most important thing. I not only provide consulting but I also train people to use it, so with its ease-of-use it's not as difficult for me to train executives and management staff, because they don't have the IT background, unlike when I'm using Python.""There is a lot of APIs available, which means that Tableau can be customized to a large extent.""We found Tableau has the quickest learning time out of the few other BI reporting tools that we have used."

More Tableau Pros →

Cons
"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product.""It would be good if the solution had conditional formatting.""Chart quality: many other competitors have charts and graphics that look much better and that provide dynamic effects. Cognos doesn't.""In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring.""The performance is a bottleneck and something that can be improved.""Tableau and Power BI are faster than Cognos.""It could have more options for themes.""I would like to see the introduction of mapbooks for supporting some geographical information."

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"I would like the solution to have certain features allowing the delivery of reports to the email.""Reports should be downloadable as PDF files.""Its documentation can be improved so that a user can get a good hands-on experience. Tableau is well documented, and on their website, there are a lot of tutorials that are available for free. I started my learning process through those tutorials, but there are certain loopholes in those tutorials, which only got filled through a couple of good YouTube channels that talk about Tableau. YouTube helped me a lot. So, the documentation could be better, I understand that it is evolving day by day, and with more usage, there would be more such documentation.""The solution does have scalability issues.""Tableau support could be improved.""Overall, the only major frustration that I have had so far is with Tableau Public. I first used Tableau Public when I was building capacity, and when there was a later release to download and you wanted to upgrade, all your work would have to be manually re-entered.""Users would like to be able to export an Excel file when they see a table or something like that. That's not an out-of-the-box feature for Tableau.""They need a write-back; that is what is missing. If they get the write back to the database, they will be fully automated, but for the time being, they are not."

More Tableau Cons →

Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:We use IBM Cognos for enterprise analytics and reporting.
    Top Answer:The technical support team’s response time is slow and needs to be improved.
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Top Answer:The platform's most important feature is predictive analysis.
    Ranking
    4th
    out of 50 in Reporting
    Views
    7,475
    Comparisons
    4,437
    Reviews
    11
    Average Words per Review
    433
    Rating
    8.2
    2nd
    out of 50 in Reporting
    Views
    17,947
    Comparisons
    15,259
    Reviews
    19
    Average Words per Review
    620
    Rating
    8.6
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Computer Software Company11%
    Insurance Company9%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Educational Organization57%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization34%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    IBM Cognos vs. Tableau
    March 2024
    Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    IBM Cognos is ranked 4th in Reporting with 129 reviews while Tableau is ranked 2nd in Reporting with 290 reviews. IBM Cognos is rated 8.0, while Tableau is rated 8.4. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". IBM Cognos is most compared with Microsoft Power BI, Oracle OBIEE, SAP BusinessObjects Business Intelligence Platform, Oracle Hyperion and Amazon QuickSight, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and Oracle OBIEE. See our IBM Cognos vs. Tableau report.

    See our list of best Reporting vendors and best BI (Business Intelligence) Tools vendors.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.