Dell XtremIO vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashArray Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"One of the best features is the support, which is excellent.""Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues.""The solution is scalable.""Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""It has good, reliable, fast storage.""The most valuable feature of this solution is reliability.""The solution is very straightforward to set up."

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"Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the implementation of the solution.""Snapshots are valuable because of their seamless nature, as well as the minimal space each snapshot takes.""Ease of management, aside from the serious performance, is the best feature.""It was very easy and straightforward to setup.""The guaranteed sub-millisecond response time for a 4K block.""The performance is good, which is important.""I like the deduplication and auto-tiering features.""We've seen great enhancements from the performance point of view. There's good availability, stability, and continuity, but the performance actually has increased by 60 or 70%."

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"The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward.""The stability is perfect. The reliability is 100% and the latency is always lower than 1 millisecond.""Because of the encryption, we have different storage and the encryption can go over both.""It helps to simplify storage because it has an easy front-end to access everything.""The compression and deduplication features help to make the best use of the capacity.""Pure Storage technology allowed us to automate tasks, reducing something which started as a 12-hour turnaround down to about 15 minutes.""We are very happy with the data deduplication and compression ratio that we have on the platform.""The back-end data reporting for Pure Storage is phenomenal. The data that you can see on the performance of your customers' array, so you can be proactive about upgrades or enhancements, and is a phenomenal tool to have access to as a partner. I haven't seen this type of stuff out of anything of the other storage systems."

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Cons
"The software layer has to improve.""In terms of what needs improvement, the dashboard and management could be simplified.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.""We would like to see more visibility into garbage collection and CPU performance in the GUI.""I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""In the future, I would like to see integration with enterprise backup systems.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

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"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell.""I would like to see the ease of deployment and built-in Metro clustering.""Sometimes we don't get an immediate response from the support team. The initial POC also took a lot of resources.""Scalability is something that can be improved because there is an issue when it comes to mixing versions.""One thing that should be improved is the reporting and monitoring tools. It should use real time monitoring for storage, IOPS, latency, etc.""I would like to see more scalability.""The product could be improved by reducing the pricing and having better organization in their technical support team.""Ease of use is key in the converged and hyper-converged world that requires administrators to have both hypervisor and storage skills."

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"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups.""Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI.""I would like to see some improvements on the FlashBlade side around the CIFS space support. I am not super familiar with all the different NAS protocols that they run on their box, but there could be some improvements made on SMB CIFS side.""We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array.""They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable.""It is a bit expensive.""Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations.""We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm15%
    Comms Service Provider15%
    Manufacturing Company15%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company15%
    Manufacturing Company11%
    Government6%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization32%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business37%
    Midsize Enterprise27%
    Large Enterprise37%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise68%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise41%
    Large Enterprise42%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Dell XtremIO is ranked 25th in All-Flash Storage with 48 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. Dell XtremIO is rated 7.6, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, NetApp AFF and INFINIDAT InfiniBox, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and VMware vSAN. See our Dell XtremIO vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.