Dell XtremIO vs Pure Storage FlashArray comparison

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Executive Summary

We performed a comparison between Dell XtremIO and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Dell XtremIO vs. Pure Storage FlashArray Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.""The solution is scalable.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""The most valuable features of this solution are its ease of use and performance.""Pure has signature security technology, which cannot be deleted, even if you are an administrator.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe Pros →

"The Metro clustering and solid-state performance, are the most valuable features of this solution.""Very good IOPS performance""The most valuable feature of Dell EMC XtremIO is the data protection (DP) group, it is one of the most advanced features in these types of arrays. The dedupe and compression that this array provides both do a superb job.""Xtrem10's features are more simple to implement. The integration and interface are also good.""The most valuable features are that it is fast and reliable.""Thin storage allocation""It has very good performance for an application which needs lower latency and a better response, for example, in microseconds.""XtremIO is very stable."

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"Performance, deduplication, compression, and fast response time for requests from servers and applications.""The first set up we had was really straight forward and simple.""It's very fast and very easy to use. It performs well and is both flexible and compatible. We like it because it's easy to use.""The most valuable feature of Pure Storage FlashArray is its high stability level.""The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage.""They have really good baked in analytics to show you trends for growth history, so it does help with future planning for data growth.""NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support.""We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

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Cons
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""In the next release, I would like to see real-time analytics for further insight into consumption models.""In the future, I would like to see integration with enterprise backup systems.""It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""There is room for improvement in the pricing of the product.""In terms of what needs improvement, the dashboard and management could be simplified.""They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe Cons →

"The solution needs to be simplified. When you integrate your storage with other systems, could use a little bit of automation.""XtremIO needs to be lower priced. It also needs better endpoints and scalability.""I am not too impressed with XtremeIO because we had a major failure.""The implementation isn't exactly complex, but the solution should have some enhancements in it to make the process more centralized.""One thing that should be improved is the reporting and monitoring tools. It should use real time monitoring for storage, IOPS, latency, etc.""I would like hardware capacity additions to be a little more flexible. The upgrade path for the existing XTremIO units requires you to purchase 2 XBricks at a time and they need to be the same capacity as the existing XBricks.""In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication.""Sometimes we don't get an immediate response from the support team. The initial POC also took a lot of resources."

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"I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side.""It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that.""We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance.""CIFS and SMB Shares cannot be mounted directly.""The support for NFS protocols right out-of-the-box need improvement. I'm used to other storage vendors who have NFS support right out-of-the-box, and Pure Storage doesn't seem to have anything.""We would like to integrate it more with our backup solutions.""I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works.""The number of Filesystems is limited, which it is not on the EMC VNX."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."
  • "This is the best flash array on the market for high-end workloads, so expect to pay for that. But the support subscription cost is fixed for seven years, which made it easier for us to plan on the maintenance costs."
  • "It's not cheap, but it absolutely gets the job done. I don't have any real comment regarding licensing specifically."
  • "It is great when a product can deliver high-end performance capabilities while offering a very competitive price point."
  • "XtremIO is pretty straightforward about pricing. However, you need to look at your data so you can estimate, with the advice of DEL EMC, what data reduction ratio you will reach. In our case, a 3:1 reduction ration gave us a positive case compared to other storage arrays."
  • "Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."
  • "It is costly but worth it."
  • "With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."
  • More Dell XtremIO Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a few posts already. In 2015, though, the HP giant began to rouse and challenge the mainstream status quo with its 3PAR offering. Quantifying 3PAR's platform is different from XtremIO and Pure, though, as it can seem amorphous given the many ways it can be quoted. Are you asking for all flash? 3PAR will give you that and lay claim to the best-of-breed title. Oh, but you want some mass storage akin to archival or virtual tape, too? 3PAR changes jerseys and shouts, "I'm it!" Is it, though? Let's put 3PAR against XtremIO and see how they measure up! Define the Conversation  The hard part about these comparisons and competitive analyses is that we aren't talking about products of the same species or specialization. I struggle to put it properly, but consider it this way. In pre-AFA days (the age of traditional spinners like NetApp FAS3040, EMC CLARiiON or VNX, and even last-gen 3PAR), the contest was like pitting a Toyota Camry against a Nissan Altima. They did most of the same things with minor strengths, weaknesses, and preferences. Talking about XtremIO versus 3PAR 74xx is more of a discussion about construction-grade, heavy-duty cranes versus massive earth movers. They are in the… Read more →
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Initially, we faced numerous issues with our analytical systems. However, we saw performance improvement after the… more »
    Top Answer:The license for XtremIO is in the box, so you don't have to buy anything.
    Top Answer:Dell XtremIO needs to provide better performance to keep up with new products.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm15%
    Comms Service Provider15%
    Manufacturing Company15%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Financial Services Firm29%
    Healthcare Company14%
    Insurance Company11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company15%
    Manufacturing Company11%
    Government6%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization32%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business37%
    Midsize Enterprise27%
    Large Enterprise37%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business27%
    Midsize Enterprise17%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise68%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise41%
    Large Enterprise42%
    Buyer's Guide
    Dell XtremIO vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about Dell XtremIO vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Dell XtremIO is ranked 25th in All-Flash Storage with 48 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. Dell XtremIO is rated 7.6, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell XtremIO writes "Suitable for high IOPS and helps get backup in ten minutes ". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". Dell XtremIO is most compared with Dell PowerStore, Dell PowerMax NVMe, Dell Unity XT, NetApp AFF and INFINIDAT InfiniBox, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and VMware vSAN. See our Dell XtremIO vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.