We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"HubSpot is a very helpful solution."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"Customer support is helpful and responsive."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"The most valuable features are the reports, overall usability, and ease of use."
"The product has the most valuable enterprise features."
"As a CRM tool, it looks good."
"This is a very powerful and scalable solution."
"The automation is great. It saves us a lot of time and it makes us move faster."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"It is easy to send emails and SMS's."
"It makes it easy for a business to use any module based on their preference."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The solution is not recommended for launching investment."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"Marketing Cloud's forecasting could be improved."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The technicality of the solution can be streamlined."
"Salesforce Marketing Cloud should include more point-and-click functionality."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. HubSpot Marketing Hub is rated 8.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
