HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Oct 24, 2022

We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of HubSpot Marketing Hub say its deployment is straightforward. Some Salesforce Marketing Cloud users mention that the initial setup can vary in complexity, while some feel it is straightforward.
  • Features: Users of both products are happy with their stability, scalability, and automation features.

    HubSpot users like the solution’s functionality, dashboard, and ease of use. Users say that the interface isn’t so intuitive and that the notifications could be improved.

    Salesforce users say the solution has a powerful reporting engine and a seamless conversion of lead to opportunity in relation to orders. Reviewers mention they would like to see better end-user personalization.
  • Pricing: HubSpot users say that the solution is expensive. Users of Salesforce share mixed opinions. Some consider it to be pricey while others feel it is reasonable.
  • Service and Support: Users of both solutions are very satisfied with the level of support they receive.
  • ROI: HubSpot users do not mention an ROI. In contrast, Salesforce users report a positive ROI.

Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products.""The most valuable features are the reports, overall usability, and ease of use.""The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.""We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.""We are now able to manage and measure content (blogs, CTAs, and landing pages).""There are customizable templates and we can easily make the templates more dynamic.""The solution helps me to structure and track marketing and sales emails.""If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

More HubSpot Marketing Hub Pros →

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.""I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.""The Journey and CloudPages and automation are all great.""It makes it easy for a business to use any module based on their preference.""We use this solution for reporting, pipeline generation, and forecasting.""Salesforce allows for the integration of different data sources.""Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."

More Salesforce Marketing Cloud Pros →

Cons
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.""Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.""The way the staff uses the system sometimes leads to processes not being followed.""The solution does not enable one to know with certainty if another opened an email he had sent.""The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.""The tool should improve email marketing solution. It is behind its competitors for bulk campaigns.""Increase the CRM size for sole proprietors before increasing the fee.""The search and questions aren't as intuitive as I would expect from a platform like this."

More HubSpot Marketing Hub Cons →

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.""The data extension tools are not very user-friendly.""The technicality of the solution can be streamlined.""Managing large volumes of data takes too long.""The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.""The customization of Salesforce, a generic CRM software, has room for improvement."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The tool is very stable and very reliable.
    Top Answer:The solution is used for generating leads as part of the inbound campaign.
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    2nd
    Views
    3,441
    Comparisons
    2,158
    Reviews
    11
    Average Words per Review
    346
    Rating
    8.2
    1st
    Views
    7,150
    Comparisons
    4,344
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
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    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Venture Capital & Private Equity Firm6%
    Security Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm3%
    Retailer2%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Hospitality Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    HubSpot Marketing Hub vs. Salesforce Marketing Cloud
    March 2024
    Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.