We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The most valuable features are the reports, overall usability, and ease of use."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"There are customizable templates and we can easily make the templates more dynamic."
"The solution helps me to structure and track marketing and sales emails."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The Journey and CloudPages and automation are all great."
"It makes it easy for a business to use any module based on their preference."
"We use this solution for reporting, pipeline generation, and forecasting."
"Salesforce allows for the integration of different data sources."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The way the staff uses the system sometimes leads to processes not being followed."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"Increase the CRM size for sole proprietors before increasing the fee."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The data extension tools are not very user-friendly."
"The technicality of the solution can be streamlined."
"Managing large volumes of data takes too long."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The customization of Salesforce, a generic CRM software, has room for improvement."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.