We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"HubSpot Marketing Hub has kept me updated with alerts."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The most valuable features are the reports, overall usability, and ease of use."
"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"It's my understanding that the initial setup is a straightforward process."
"As a CRM tool, it looks good."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"It is easy to send emails and SMS's."
"We use this solution for reporting, pipeline generation, and forecasting."
"We haven't had any issues with integration."
"Salesforce is constantly evolving and have a good release cycle."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The solution is user-friendly."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"An expensive solution."
"The product is not cheap."
"The solution is not recommended for launching investment."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Increase the CRM size for sole proprietors before increasing the fee."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"This solution could be more user-friendly."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The processing speed, the way information displays, and scrolling options can be improved."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"An additional feature needed would be better capacity for personalization."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 30 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.