We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"Ease of editing and creating templates after initial development with the Design Manager."
"HubSpot Marketing Hub has kept me updated with alerts."
"The solution helps me to structure and track marketing and sales emails."
"The product has the most valuable enterprise features."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot is a very helpful solution."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"It is very easy to use from a marketing standpoint."
"Email automation is most valuable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Salesforce is constantly evolving and have a good release cycle."
"It is easy to use."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"There are issues with the consistency of notifications."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"They're not the cheapest."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"The data extension tools are not very user-friendly."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 30 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. HubSpot Marketing Hub is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.