We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It has eased managing the sales team and the sales journey right from setting up appointments."
"Technical support is helpful and responsive."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The tool is very stable and very reliable."
"As a CRM tool, it looks good."
"The product has been stable."
"I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"The smart campaign looks quite interesting and useful."
"The way the staff uses the system sometimes leads to processes not being followed."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"There are issues with the consistency of notifications."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"Increase the CRM size for sole proprietors before increasing the fee."
"It could be more scalable."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo should give more power to the users for data manipulation."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Marketo is ranked 4th in Marketing Automation with 2 reviews. HubSpot Marketing Hub is rated 8.0, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Autopilot HQ. See our HubSpot Marketing Hub vs. Marketo report.
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