We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The solution helps me to structure and track marketing and sales emails."
"Customer support is helpful and responsive."
"There are customizable templates and we can easily make the templates more dynamic."
"The tool is very stable and very reliable."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"As a CRM tool, it looks good."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The product has been stable."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I like that the solution is flexible."
"There are issues with the consistency of notifications."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The product is not cheap."
"Increase the CRM size for sole proprietors before increasing the fee."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The way the staff uses the system sometimes leads to processes not being followed."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Revenue management, attribution, and ABM can all be improved."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Marketo is ranked 4th in Marketing Automation with 17 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
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