We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The tool is very stable and very reliable."
"It's my understanding that the initial setup is a straightforward process."
"Ease of editing and creating templates after initial development with the Design Manager."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"HubSpot Marketing Hub has kept me updated with alerts."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The most valuable features are the reports, overall usability, and ease of use."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"The product has been stable."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I like that the solution is flexible."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"They're not the cheapest."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The way the staff uses the system sometimes leads to processes not being followed."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"It could be more scalable."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Revenue management, attribution, and ABM can all be improved."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 11 reviews while Marketo is ranked 4th in Marketing Automation with 2 reviews. HubSpot Marketing Hub is rated 8.0, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "A scalable tool with a lot of functionality and a helpful tech support team". On the other hand, the top reviewer of Marketo writes "Easy to set up campaigns, events, and objects". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Oracle CRM, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Autopilot HQ. See our HubSpot Marketing Hub vs. Marketo report.
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