IBM Cognos vs Microsoft Power BI comparison

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7,258 views|4,224 comparisons
91% willing to recommend
Microsoft Logo
19,900 views|17,006 comparisons
92% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 10, 2022

We performed a comparison between IBM Cognos and Microsoft BI based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Most users of both solutions report that their initial setup and deployment is straightforward.
  • Features: Reviewers of both products are happy with their stability and scalability. IBM Cognos users praise its reporting tools and say it has excellent analysis features. Several users mention that its performance is a bit slow. Microsoft BI users say it is user friendly, flexible, and has good querying capabilities. Several users mention that the UI could be enhanced.
  • Pricing: Each of these products received mixed reviews in the pricing category. Some users of each solution feel that the price is too high.
  • ROI: Reviewers of both products report seeing an ROI.
  • Service and Support: Most reviewers of both solutions report being satisfied with the level of support they receive.

Comparison Results: Microsoft BI has a slight edge in this comparison. According to its reviewers, it is a more lightweight solution than IBM Cognos.

To learn more, read our detailed IBM Cognos vs. Microsoft Power BI Report (Updated: March 2024).
767,995 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution's initial setup process is easy.""We use IBM Cognos for enterprise analytics and reporting.""In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager.""It is a stable product.""The basic platform comes with several meta-modelling tools.""The dashboarding offered by this solution is very valuable to us.""I have worked on the features like dashboards and stories, and I do like them a lot.""Mapbox integration for geospatial analytics down to longitude/latitude layers."

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"It's the analytic engine in terms of the interface on the Power BI environment, as opposed to pivot tables, and it's a mobile solution.""Good reporting and data analysis tool that's user-friendly, easy to deploy, stable, and scalable.""The interface is very easy to use.""It provides easy integration with Office tools.""The most valuable features of Microsoft BI are the variety of possibilities to connect to various data sources. The visualizations are easily done, have useful rollover functions, and there are continuous updates being made to the system. You can benefit from the various improvements.""Microsoft BI was very helpful for me because I had a huge variety of connections. It is very convenient to build reports, even if somebody has no experience using BI tools or data visualizations. Additionally, the performance is very good when generating reports.""Management reporting solution that's very stable and scalable.""You don't need much support with Microsoft Power BI because it has such a large base of users who can answer your questions on their forums. There are also many video tutorials and webinars available online that offer solutions to whatever problems you may have."

More Microsoft Power BI Pros →

Cons
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos.""The solution seems to slow down the servers.""It would be nice to offer free online training on the tool for end-users.""I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality.""The solution's support could be better.""The charts and graphics are weak.""This product could use improvement in terms of usability for those with less technical know how.""We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."

More IBM Cognos Cons →

"The handling of the workspaces can be made more granular for user access rights. It can be managed a little bit better in terms of the connection to Active Directory so that we have more granular access rights. I am not sure if this is really possible or if we can solve it differently, but we need a lot of workspaces, and we are not sure how we can deal with it from the access rights perspective.""I have found using Microsoft BI is not easy. For example, trying to use the auto-refresh feature is not simple.""One thing I would like to have is the scripting language, as they already have within Excel. It's already within a Microsoft business product, because Excel is the number one business product out there. So it would be nice to have the scripting capability in order to automate certain processes.""I would like to see some AI incorporated into this solution in the future.""​It needs more graphics and overlays.""I'm looking for something that can make it much easier to incorporate Power BI visuals or dashboards into, let's say, Power Apps – custom Power Apps or anything like that. The most important thing would be to seamlessly embed reports in applications. For example, to have buttons that can be navigated through multiple solutions – from Power Apps to Power BI to SharePoint – via links or something like that.""There are certain features that are only available in the cloud version. It would be beneficial if they could be brought down to the on-premise version without the necessity of using the enterprise SQL database, as that can be very costly. We need more cost-effective features that are available in the cloud to be accessible on-premise.""From a scalability and performance perspective and based on my understanding and feedback from end users, there's room for improvement in data processing, scaling up, and leveraging the cloud. That could be an enhancement area for me to look into."

More Microsoft Power BI Cons →

Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "There is room for at least 45% discount as compared to the initial price."
  • "MS BI comes with all the tools and it is, to the best of my knowledge, the most affordable solution."
  • "All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."
  • "I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."
  • "Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? ​"
  • "Make it low in cost. It is a no-brainer!"
  • "Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
  • "Paid for itself in the first month."
  • More Microsoft Power BI Pricing and Cost Advice →

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    Comparison Review
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    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:We use the account statement report. When you use an account in HSBC, you receive various types of accounts, such as the stock market, fixed accounts, credit cards, and business accounts. We can… more »
    Top Answer:Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other… more »
    Top Answer:There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows:  1) If you have legacies of SAP, Oracle  - look for SAP… more »
    Top Answer:Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance… more »
    Top Answer:Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle… more »
    Ranking
    4th
    out of 50 in Reporting
    Views
    7,258
    Comparisons
    4,224
    Reviews
    10
    Average Words per Review
    396
    Rating
    8.2
    1st
    out of 50 in Reporting
    Views
    19,900
    Comparisons
    17,006
    Reviews
    23
    Average Words per Review
    553
    Rating
    7.9
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company8%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Educational Organization58%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm15%
    Manufacturing Company13%
    Computer Software Company11%
    Government9%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm8%
    Computer Software Company8%
    Government5%
    Company Size
    REVIEWERS
    Small Business23%
    Midsize Enterprise15%
    Large Enterprise61%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business39%
    Midsize Enterprise16%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise41%
    Large Enterprise45%
    Buyer's Guide
    IBM Cognos vs. Microsoft Power BI
    March 2024
    Find out what your peers are saying about IBM Cognos vs. Microsoft Power BI and other solutions. Updated: March 2024.
    767,995 professionals have used our research since 2012.

    IBM Cognos is ranked 4th in Reporting with 132 reviews while Microsoft Power BI is ranked 1st in Reporting with 297 reviews. IBM Cognos is rated 8.0, while Microsoft Power BI is rated 8.0. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of Microsoft Power BI writes "A complete ecosystem with an builtin ETL tool, good integrations with python and R, and support of DAX and Power Query (M languages)". IBM Cognos is most compared with Oracle OBIEE, Tableau, SAP BusinessObjects Business Intelligence Platform, Oracle Hyperion and Amazon QuickSight, whereas Microsoft Power BI is most compared with Tableau, Amazon QuickSight, KNIME, Domo and SAP BusinessObjects Business Intelligence Platform. See our IBM Cognos vs. Microsoft Power BI report.

    See our list of best Reporting vendors and best BI (Business Intelligence) Tools vendors.

    We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.