IBM Cognos vs MicroStrategy comparison

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Executive Summary

We performed a comparison between IBM Cognos and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed IBM Cognos vs. MicroStrategy Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way.""Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions.""Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""IBM Cognos improves the effectiveness of the sales team.""In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager.""Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc.""The initial setup is very straightforward."

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"We are using mobile analytics, and it is amazing.""Project Schema/metadata- Very flexible, connects to a variety of different data sources and is very flexible for many specific tasks. Attributes/metrics/filters created once used by everyone.""With the new version that's coming out, I think they have simplified a lot of things. Also, when it comes to the administration part, and sharing, and the collaboration features, they are really great. You can send out comments with a filter to someone in your organization, and if the person clicks on it, he actually ​sees what you are seeing. So that's really great.""The usability for users to be able to drag and drop, then create their own reports.""It is always nice to have one solution in a single platform. You can do pretty much everything, instead of having to get a little bit here or a little bit there.""It's useful if you need to create dashboards that you check every day. Also, we can create a queue, but it will be updated every day with scheduled updates.""We prefer having the analytic capabilities in a single platform, like MicroStrategy provides, because it is easier. The customer gets used to one type of tool, then sticks with it.""It helps all the store managers and supply chain people to obtain a view of the data and plan the next week, the next month, quarters, and so on."

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Cons
"It would be good if the solution had conditional formatting.""Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool.""IBM Support can be slow at times, but they can usually deliver in a timely manner.""This product could use improvement in terms of usability for those with less technical know how.""We need more predictive analytical functions, not only diagnostic or decryptic analytics.""It would be nice to offer free online training on the tool for end-users.""There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data.""The technical support team’s response time is slow and needs to be improved."

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"There might be opportunities for reporting or data analysis, perhaps even in the realm of simulation.""We're starting to open it up to more and more people to give them the ability and start looking at these things themselves, but it's not the most intuitive system, Enterprise Manager that is, so it's tough. We're trying to bridge the gap between usability and who we let in the system, because you're not going to come in and just pick it up.""One of the things that I want to see MicroStrategy do is become more cloud native. Right now, the deployment on cloud is very easy to ruin, it is very much like spinning up separate VMs.""Scalability is something which will need to be improved when it goes to a bigger audience.""MicroStrategy is dragging behind other tools on the self-service visualizations, like Tableau. I would rate Tableau as a 10. For the same visualizations, I would say MicroStrategy is an eight, maybe nine. They're still behind on the self-service visualizations,""We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do.""It crashes multiple times for even small changes that I make on the fly in the dashboard. After doing all the necessary changes, the MicroStrategy desktop or even the web version kicks the users out, and all the changes are lost. This functionality is buggy in MicroStrategy. It is hard to keep track of all the changes that I have done before. I don't want to make copies of each change that I have made because I would end up creating a hundred dashboards. It is not feasible in a real environment. I haven't worked on integrating MicroStrategy with the cloud. I am not sure how it behaves in the cloud, but I have heard from a few of my friends that there are some hiccups when you kind of sync to the cloud through MicroStrategy.""Needs more visual essence and connectors for the ecosystems, which would be easy to use."

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Pricing and Cost Advice
  • "There is need to assess the purchase license accordingly so as to avoid audit penalties."
  • "The pricing and licensing policies are comparatively cheaper than other products in the market ."
  • "IBM Cognos offers competitive pricing similar to other BI vendors in the market."
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • More IBM Cognos Pricing and Cost Advice →

  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:We use IBM Cognos for enterprise analytics and reporting.
    Top Answer:The technical support team’s response time is slow and needs to be improved.
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Ranking
    Views
    9,561
    Comparisons
    5,647
    Reviews
    11
    Average Words per Review
    433
    Rating
    8.2
    Views
    7,571
    Comparisons
    5,072
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Learn More
    Overview

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    REVIEWERS
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company9%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Educational Organization57%
    Financial Services Firm7%
    Computer Software Company5%
    Government5%
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer10%
    Insurance Company6%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise16%
    Large Enterprise60%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise61%
    Large Enterprise31%
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    Buyer's Guide
    IBM Cognos vs. MicroStrategy
    March 2024
    Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    IBM Cognos is ranked 7th in BI (Business Intelligence) Tools with 11 reviews while MicroStrategy is ranked 9th in BI (Business Intelligence) Tools with 12 reviews. IBM Cognos is rated 8.0, while MicroStrategy is rated 8.2. The top reviewer of IBM Cognos writes "Improved the quality of our KPIs, while reducing calls to the IT department". On the other hand, the top reviewer of MicroStrategy writes "A tool that offers great data visualization capabilities that needs to improve its online community page". IBM Cognos is most compared with Microsoft Power BI, Tableau, Oracle OBIEE, SAP BusinessObjects Business Intelligence Platform and SAP Analytics Cloud, whereas MicroStrategy is most compared with Microsoft Power BI, Tableau, SAP BusinessObjects Business Intelligence Platform, Qlik Sense and Oracle OBIEE. See our IBM Cognos vs. MicroStrategy report.

    See our list of best BI (Business Intelligence) Tools vendors.

    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.