IBM Watson Campaign Automation vs Insightera comparison

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Executive Summary

We performed a comparison between IBM Watson Campaign Automation and Insightera based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Anonymous User
Use Insightera?
Ranking
13th
Views
384
Comparisons
204
Reviews
0
Average Words per Review
0
Rating
N/A
30th
Views
72
Comparisons
62
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
765,234 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Insightera
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Insightera's real-time, inbound marketing lets you segment anonymous prospects, adapt website messages automatically, and auto-engage relevant prospects.
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Nextdoor
Buyer's Guide
Marketing Automation
March 2024
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
765,234 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Insightera is ranked 30th in Marketing Automation. IBM Watson Campaign Automation is rated 7.0, while Insightera is rated 0.0. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas Insightera is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.