NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 5, 2022

We performed a comparison between NetApp AFF (All Flash FAS) vs Pure Storage FlashArray

based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of both NetApp AFF (All Flash FAS) and Pure Storage FlashArray report straightforward and simple setup and deployment, though some NetApp AFF users mention mild complexity. Pure Storage FlashArray users report being impressed with its ease of deployment.
  • Features: Users of both products are happy with their flexibility, stability, and scalability.

    NetApp AFF users say it has robust features and unique functionality and that its speed is impressive. Some users mention, however, that the GUI could be better and that it could offer more disk sizes like competitors.

    Pure Storage FlashArray users like its user-friendly dashboard and its stability, but mention that its file functionality and replication could be better.
  • Pricing: Users of both products feel they are pricey but worthwhile for what you get. Some Pure Storage users report some dissatisfaction with the high pricing structure.
  • ROI: Users of both products report seeing an ROI.
  • Service and Support: Users of both products report high satisfaction with the level of response and support they receive. NetApp AFF users mention the clear documentation, while Pure Storage FlashArray users mention support as being “amazing.”

Comparison Results: Pure Storage FlashArray has a slight edge in this comparison because users were happier with its ease of deployment and features.

To learn more, read our detailed NetApp AFF vs. Pure Storage FlashArray Report (Updated: March 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.""Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""It has benefited my organization because it has reduced time to insights.""The high availability of the product is the most valuable feature.""It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems.""It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users.""The most valuable feature of this solution is reliability."

More Pure FlashArray X NVMe Pros →

"The most valuable features are high performance and encryption. It also provides aggregate level dedupe.""NetApp tech support is so good. Their tech support has always been so stable and the people are so good in case of any failure or any good feature that needs to be updated or features that supposedly can help with performance to improve some performance. NetApp support is one of the best that I deal with.""We can go through and do an upgrade without worrying about any issues with the process""Technical support is good.""It should scale far beyond our needs. I don't think we will ever hit the edge of it.""It has a good interface. Its configuration and flexibility are also good.""The most valuable features of AFF are its speed and the responsive support from NetApp.""The most valuable features are the flexibility and level of technical support."

More NetApp AFF Pros →

"The mobile app is very helpful.""It's simple, powerful, and ready to use.""Pure Storage is extremely reliable — it's never failed.""At this point, I don't know anything that they could provide in a better way.""Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles.""I have seen a huge increase in speed and performance on our databases.""The performance is very good.""We have tons of capacity on it."

More Pure Storage FlashArray Pros →

Cons
"In fututre releases, some focus on anti-malware should be there.""The UI for this solution needs to be improved.""Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services.""Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.""We would like to see VNC integration or be able to use Pure Storage with VNC.""We've seen that when we create a POD in synchronous mode, it increases the latency.""There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe Cons →

"I would like to see a little more flexibility in customizing some of the SnapMirror stuff. We have been having a little trouble and, in the first round with tech support, they say, "Well, this is how we do it." It's not exactly throttled but it's limited in the number of connections it makes. We would like to be able to tweak that, to increase it a little bit, because we don't have half a dozen large areas that we are protecting, we have more like 40 or 50 areas. They run into each other a little bit and I don't want to spend time on them.""I would like to see more frequent updates at a faster pace.""There is room for improvement in terms of support. I have noticed that if I sometimes call their customer care for a particular issue, they will give me another number and ask me to call that other team. It would be better if they could do a warm transfer. That would save customers time from calling all the numbers again and speaking to another team.""ZAPI is kind of difficult to use. You know, it's SOAP-like, it's not really SOAP. I would like to see it more of a REST-based JSON, instead of XML.""For ONTAP, in general, the deduplication ratio and Snapshot limitation are areas that need improvement. There is a global limitation on the number of Snapshots or clones that can be spun off of a particular Snapshot. If those limitations are increased, it might be helpful.""It would be better if they just improved the performance of the system.""The product has size limitations on fax volume. They have increased from 100 to 300, which is still less than other vendors. Or flex groups are not supported.""I would like to see better tutorials available, beyond the basics, that cover subjects like MetroCluster and automation."

More NetApp AFF Cons →

"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade.""The time-to-market could be better at times, but I think that's true for all vendors of hardware.""I would like some form of QoS implemented. As a service provider, it would be beneficial to have it.""A three wave application or multi wave application synchronization would be an improvement.""I would rate this solution an eight. To make it a ten it would have to be a little cheaper.""I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier.""In the next release of this solution, we would like to see automated copy data management for SQL Server.""It needs to improve its price."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "It's expensive but we think over time all the prices are going to go down."
  • "Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
  • "Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
  • "Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
  • "The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
  • "It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
  • "NetApp is getting too expensive."
  • "ATTO bridges add to the total cost of the system."
  • More NetApp AFF Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive Operations. As a benchmark let’s compare FAS to EMC’s solutions – I fully appreciate that EMC has taken a best of breed approach, but my feeling is that for most non-enterprise customers this is not a sustainable strategy – customers want simplicity and ease of use, and you are not going to get that by deploying four different storage platforms to meet your needs. I have chosen EMC because they are the overall market share leader and they have the broadest set of storage products available – so let’s compare FAS with VNX, VPLEX, XtremIO, Isilon and Data Domain: NetApp FAS supports All-Disk, Hybrid Flash and All-Flash data stores - that meet the needs of any kind of application workload The VNX is a very good All-Disk and Hybrid Flash array and XtremIO is a very good All-Flash array, but you need two completely different products to provide the functionality. NetApp FAS eliminates silos and provides seamless scalability - to address Server Virtualisation, Virtual Desktop, Database and File storage needs in one scale-up and scale-out solution, that can start small and grow large VNX is optimal for general Server Virtualisation and Databases and XtremIO excels when it comes to large scale… Read more →
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in the… more »
    Top Answer:This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended cost… more »
    Top Answer:The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matters… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

    NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

    AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

    AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

    NetApp AFF Benefits

    • Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
    • Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
    • Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
    • Reduce cost with guaranteed storage efficiency.
    • Realize even greater savings by tiering cold data to the cloud easily.
    • Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

    NetApp AFF Features

    • Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
    • Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
    • Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
    • Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
    • Simplify backup and recovery with built-in application-consistent data protection.
    • Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
    • Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

    Reviews from Real Users

    NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

    PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

    Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

    Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    DreamWorks Animation, FICO, Yahoo! Japan
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company24%
    Financial Services Firm19%
    Comms Service Provider14%
    Manufacturing Company14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Healthcare Company15%
    Financial Services Firm11%
    Computer Software Company10%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Educational Organization60%
    Computer Software Company7%
    Manufacturing Company6%
    Financial Services Firm4%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business39%
    Midsize Enterprise26%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise16%
    Large Enterprise61%
    REVIEWERS
    Small Business12%
    Midsize Enterprise14%
    Large Enterprise73%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise65%
    Large Enterprise25%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    NetApp AFF vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    768,578 professionals have used our research since 2012.

    NetApp AFF is ranked 2nd in All-Flash Storage with 280 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. NetApp AFF is rated 9.0, while Pure Storage FlashArray is rated 9.2. The top reviewer of NetApp AFF writes "Since switching, our clients have reported improved performance and reduced latency". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". NetApp AFF is most compared with Dell Unity XT, Dell PowerStore, Lenovo ThinkSystem DM Series, VMware vSAN and NetApp FAS Series, whereas Pure Storage FlashArray is most compared with Dell PowerStore, HPE Nimble Storage, IBM FlashSystem, VMware vSAN and Dell Unity XT. See our NetApp AFF vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.