MicroStrategy vs Tableau comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Feb 14, 2024

We compared Tableau and MicroStrategy across several parameters based on our users' reviews. After reading all of the collected data, you can find our conclusion below.

Based on the user feedback summaries, Tableau is preferred over MicroStrategy due to its superior data visualization capabilities, user-friendly interface, and strong customer service and support. Users highly value Tableau's ease of use, powerful data analysis capabilities, and ability to handle large datasets. They also appreciate Tableau's prompt and efficient support team. Additionally, the favorable pricing and positive return on investment from Tableau make it a preferred choice. On the other hand, MicroStrategy could benefit from improvements in areas such as scalability, user interface design, collaboration features, and expanded functionality.

Initial Setup: When comparing user reviews, it is evident that there are differences between Tableau and MicroStrategy in terms of the duration required for deployment, setup, and implementation phases. Some Tableau users spent separate timeframes on deployment and setup, while in MicroStrategy, these terms likely refer to the same period.

Features: Tableau is praised for its ease of use, interactive dashboards, and storytelling functionality. Meanwhile, MicroStrategy stands out for its intuitive interface, powerful visualization tools, and seamless integration with other systems.

Room For Improvement: Tableau's room for improvement lies in enhancing data visualization capabilities and offering more advanced data analysis features. Users also request improvements in customization options and menu navigation, as well as better support and documentation for beginners. On the other hand, MicroStrategy could benefit from enhancements in scalability and performance, especially with larger datasets. Users also suggest improving the user interface for a more intuitive and user-friendly design, and expanding collaboration features and data visualization options. 

Pricing and ROI: Comparing the setup costs, Tableau has reasonable and efficient implementation process. MicroStrategy also offers reasonable setup costs with flexible licensing arrangements according to user experiences. In comparing the ROI between Tableau and MicroStrategy, Tableau users reported significant impact in terms of return on investment. They praised its valuable insights, data visualizations, and user-friendly interface. MicroStrategy users also found the ROI to be positive and satisfactory, with improved data analysis and decision-making capabilities.

Customer Service: Tableau's customer service is highly praised for its exceptional assistance, promptness, expertise in troubleshooting, and effectiveness in providing solutions. MicroStrategy's customer service is commended for efficient assistance, prompt response, knowledgeable staff, and proactive issue resolution. Customers highly regard both companies' customer service.

The summary above is based on interviews we conducted recently with Tableau and MicroStrategy users. To access the review's full transcripts, download our report.

To learn more, read our detailed MicroStrategy vs. Tableau Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I think we have a huge enterprise-wide push to Visual Insight. Our environment has transformed over the last year. We were a strong "grid to PDF," "document to PDF," that's all we did. And then they came in with these Visual Insights and everyone was like, "Wow, that's kind of cool." We created a static reporting portal behind it and now, it's just taken our reports to another level. The level of insight that you get in a 30-second glimpse, it just revolutionized it for us. It gives the user a larger subset of the data so that they can actually maneuver around, rather than being specifically pointed at whatever your document is designed for.""The stability of the product is good.""Provides seamless integration between browser-based BI and Mobile BI.""The scalability is great. It was one of the selling points for us on MicroStrategy.""Dependency on development teams, as well as managing the platform, has reduced a lot with Visual Insight.​""It's an open platform. That's also important. You can create your own data connectors. There's everything you can do with APIs. It's not closed like, perhaps, an SAP system might be.""Workstation and Desktop on the client side will speed up some development activities.""You can build once and deploy to multiple operating systems. Also, it resizes in the way you want it to​."

More MicroStrategy Pros →

"The initial setup is simple.""Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice.""Tableau will automatically show charts for the related data that I choose making it very easy to use.""The solution has great features which nobody can beat, you can do a lot of customizations, such as use different dimensions and colorize them. Additionally, you can use the numeric values for the customization, which is an exceptional feature.""I like the calculation feature. I would not say it's such a good feature in Tableau, but if you have the knowledge, you can make that feature visible to everyone. It's not a feature that we can drag and drop and get the information. But whatever the data, whatever the calculation, I'm able to do. It's basically the knowledge base. Whatever knowledge I have, I can make that information public and publish it for management.""It has been the best tool to work with from a self-service point of view.""Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard.""I love the customization skills that Tableau has, it is not restricted to what is built-in already."

More Tableau Pros →

Cons
"They need to improve the web.""MicroStrategy's mobile dashboard is still not a RESTful design.""The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle.""When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry.""You can now do data blending at the document level and data blending allows you to show results from different data sets in one grid, so to speak. I want to be able to create a data set that can receive data from multiple cubes, have it in one data set, and then bring it to the document, because then I can reuse it for other documents. Now, I have to do it in a document and then it's less reusable, because if I want to share that functionality, I have to copy the document, strip a lot of things, and then work on that basic element that I've built in that document.""It is actually pretty complicated to use.​ It is complicated enough that user adaptation is sometimes difficult. We developed more experts rather than people using it.​""The interface you can design in MicroStrategy is great, but I feel it needs to be refreshed, add a bit more functionality. I would like to see more capabilities on the mobile side, to bring it on par with apps that you see in the App Store.""I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."

More MicroStrategy Cons →

"There should be more widgets that would help less trained individuals create charts with less difficulty.""From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases.""Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved.""Its documentation can be improved so that a user can get a good hands-on experience. Tableau is well documented, and on their website, there are a lot of tutorials that are available for free. I started my learning process through those tutorials, but there are certain loopholes in those tutorials, which only got filled through a couple of good YouTube channels that talk about Tableau. YouTube helped me a lot. So, the documentation could be better, I understand that it is evolving day by day, and with more usage, there would be more such documentation.""The architecture should be improved to better handle the data.""It is not so great when it comes to data exchange/integration, data mining, etc.""It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable.""Improvements in schema security and row/column security need to be made."

More Tableau Cons →

Pricing and Cost Advice
  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    3rd
    out of 31 in Embedded BI
    Views
    2,912
    Comparisons
    1,914
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    1st
    out of 31 in Embedded BI
    Views
    7,179
    Comparisons
    6,042
    Reviews
    19
    Average Words per Review
    620
    Rating
    8.6
    Comparisons
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer10%
    Insurance Company6%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization34%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    MicroStrategy vs. Tableau
    March 2024
    Find out what your peers are saying about MicroStrategy vs. Tableau and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    MicroStrategy is ranked 3rd in Embedded BI with 155 reviews while Tableau is ranked 1st in Embedded BI with 290 reviews. MicroStrategy is rated 8.2, while Tableau is rated 8.4. The top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". MicroStrategy is most compared with Microsoft Power BI, IBM Cognos, SAP BusinessObjects Business Intelligence Platform, Qlik Sense and Oracle OBIEE, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and Oracle Hyperion. See our MicroStrategy vs. Tableau report.

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    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.