MicroStrategy vs Tableau comparison

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2,818 views|1,892 comparisons
93% willing to recommend
Tableau Logo
7,020 views|5,931 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Feb 14, 2024

We compared Tableau and MicroStrategy across several parameters based on our users' reviews. After reading all of the collected data, you can find our conclusion below.

Based on the user feedback summaries, Tableau is preferred over MicroStrategy due to its superior data visualization capabilities, user-friendly interface, and strong customer service and support. Users highly value Tableau's ease of use, powerful data analysis capabilities, and ability to handle large datasets. They also appreciate Tableau's prompt and efficient support team. Additionally, the favorable pricing and positive return on investment from Tableau make it a preferred choice. On the other hand, MicroStrategy could benefit from improvements in areas such as scalability, user interface design, collaboration features, and expanded functionality.

Initial Setup: When comparing user reviews, it is evident that there are differences between Tableau and MicroStrategy in terms of the duration required for deployment, setup, and implementation phases. Some Tableau users spent separate timeframes on deployment and setup, while in MicroStrategy, these terms likely refer to the same period.

Features: Tableau is praised for its ease of use, interactive dashboards, and storytelling functionality. Meanwhile, MicroStrategy stands out for its intuitive interface, powerful visualization tools, and seamless integration with other systems.

Room For Improvement: Tableau's room for improvement lies in enhancing data visualization capabilities and offering more advanced data analysis features. Users also request improvements in customization options and menu navigation, as well as better support and documentation for beginners. On the other hand, MicroStrategy could benefit from enhancements in scalability and performance, especially with larger datasets. Users also suggest improving the user interface for a more intuitive and user-friendly design, and expanding collaboration features and data visualization options. 

Pricing and ROI: Comparing the setup costs, Tableau has reasonable and efficient implementation process. MicroStrategy also offers reasonable setup costs with flexible licensing arrangements according to user experiences. In comparing the ROI between Tableau and MicroStrategy, Tableau users reported significant impact in terms of return on investment. They praised its valuable insights, data visualizations, and user-friendly interface. MicroStrategy users also found the ROI to be positive and satisfactory, with improved data analysis and decision-making capabilities.

Customer Service: Tableau's customer service is highly praised for its exceptional assistance, promptness, expertise in troubleshooting, and effectiveness in providing solutions. MicroStrategy's customer service is commended for efficient assistance, prompt response, knowledgeable staff, and proactive issue resolution. Customers highly regard both companies' customer service.

The summary above is based on interviews we conducted recently with Tableau and MicroStrategy users. To access the review's full transcripts, download our report.

To learn more, read our detailed MicroStrategy vs. Tableau Report (Updated: March 2024).
767,995 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Scalability is fantastic. It can go from a small operation up to a gigantic operation. ​""The whole repository side of things is beneficial because you develop it once, and you can use it anywhere, in the Enterprise grade.""We are embedding multimedia content in our apps... You can embed streaming video from websites, or you can host the video files on your internal media servers. The video is clear, absolutely.""Comprehensive security control and more.""We prefer having the analytic capabilities in a single platform, like MicroStrategy provides, because it is easier. The customer gets used to one type of tool, then sticks with it.""You can build once and deploy to multiple operating systems. Also, it resizes in the way you want it to​.""Having the intelligence server sit in the middle is huge for us. It is going to save us a lot of time, make our work a lot simpler, make it easier for deployment, and getting the reports in the hands of our users sooner.""It is very stable."

More MicroStrategy Pros →

"The best thing I like about Tableau is that you don't have to go for creating; it is calculated free.""The ability to deploy is the added ability to centralise the Tableau repository for all Tableau Developers.""A valuable feature of Tableau is that it is a useful tool for small setups. I shuffle between Tableau and MicroStrategy, so I use Tableau for personal purposes more than enterprise. I like the light version of Tableau for personal usage and doing some use cases on my own. When it comes to something small, I use Tableau for setups, rather than any other tool.""I like the calculation feature. I would not say it's such a good feature in Tableau, but if you have the knowledge, you can make that feature visible to everyone. It's not a feature that we can drag and drop and get the information. But whatever the data, whatever the calculation, I'm able to do. It's basically the knowledge base. Whatever knowledge I have, I can make that information public and publish it for management.""One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data.""Easy to create graphs and visualizations.""Tableau has many different connectors for different databases. It's very easy to connect to MySQL, SQL Server, Amazon EMR, Presto, Redshift, BigQuery, and so on.""Data Interpreter: Which can identify issues or potential errors with your imported data."

More Tableau Pros →

Cons
"Currently, the client view looks completely different depending on what you are building.""Sometimes, it has become too complex to upgrade and adjust to the ecosystem.​""​There are a lot of offerings, and we are not fully using everything to its advantage.""Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that.""If you do not learn the ins or outs, it can be a difficult tool to use. You could do a PoC and get enough out of it to be able to use it. However, when it comes to administering it, you definitely need the training.​""Another feature to consider in the future would be adding some additional offline capabilities without using desktops.""We had some problems with customer service and support.""Its price should be lower. In terms of features, what we have is quite encompassing right now."

More MicroStrategy Cons →

"If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options.""With performance tuning, it generates a pretty complex query when it is not required.""Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment.""I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it.""The solution does have scalability issues.""It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable.""I have noticed that Tableau is not very compatible with ClickHouse. There's no direct connection to ClickHouse; you have to set up an ODBC connection.""Formatting controls could use some improvement."

More Tableau Cons →

Pricing and Cost Advice
  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    4th
    out of 31 in Embedded BI
    Views
    2,818
    Comparisons
    1,892
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    1st
    out of 31 in Embedded BI
    Views
    7,020
    Comparisons
    5,931
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company6%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    MicroStrategy vs. Tableau
    March 2024
    Find out what your peers are saying about MicroStrategy vs. Tableau and other solutions. Updated: March 2024.
    767,995 professionals have used our research since 2012.

    MicroStrategy is ranked 4th in Embedded BI with 155 reviews while Tableau is ranked 1st in Embedded BI with 290 reviews. MicroStrategy is rated 8.2, while Tableau is rated 8.4. The top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". MicroStrategy is most compared with Microsoft Power BI, SAP BusinessObjects Business Intelligence Platform, IBM Cognos, Qlik Sense and Oracle OBIEE, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and Looker. See our MicroStrategy vs. Tableau report.

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    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.