MicroStrategy vs Tableau comparison

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MicroStrategy Logo
2,818 views|1,892 comparisons
93% willing to recommend
Tableau Logo
7,020 views|5,931 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Feb 14, 2024

We compared Tableau and MicroStrategy across several parameters based on our users' reviews. After reading all of the collected data, you can find our conclusion below.

Based on the user feedback summaries, Tableau is preferred over MicroStrategy due to its superior data visualization capabilities, user-friendly interface, and strong customer service and support. Users highly value Tableau's ease of use, powerful data analysis capabilities, and ability to handle large datasets. They also appreciate Tableau's prompt and efficient support team. Additionally, the favorable pricing and positive return on investment from Tableau make it a preferred choice. On the other hand, MicroStrategy could benefit from improvements in areas such as scalability, user interface design, collaboration features, and expanded functionality.

Initial Setup: When comparing user reviews, it is evident that there are differences between Tableau and MicroStrategy in terms of the duration required for deployment, setup, and implementation phases. Some Tableau users spent separate timeframes on deployment and setup, while in MicroStrategy, these terms likely refer to the same period.

Features: Tableau is praised for its ease of use, interactive dashboards, and storytelling functionality. Meanwhile, MicroStrategy stands out for its intuitive interface, powerful visualization tools, and seamless integration with other systems.

Room For Improvement: Tableau's room for improvement lies in enhancing data visualization capabilities and offering more advanced data analysis features. Users also request improvements in customization options and menu navigation, as well as better support and documentation for beginners. On the other hand, MicroStrategy could benefit from enhancements in scalability and performance, especially with larger datasets. Users also suggest improving the user interface for a more intuitive and user-friendly design, and expanding collaboration features and data visualization options. 

Pricing and ROI: Comparing the setup costs, Tableau has reasonable and efficient implementation process. MicroStrategy also offers reasonable setup costs with flexible licensing arrangements according to user experiences. In comparing the ROI between Tableau and MicroStrategy, Tableau users reported significant impact in terms of return on investment. They praised its valuable insights, data visualizations, and user-friendly interface. MicroStrategy users also found the ROI to be positive and satisfactory, with improved data analysis and decision-making capabilities.

Customer Service: Tableau's customer service is highly praised for its exceptional assistance, promptness, expertise in troubleshooting, and effectiveness in providing solutions. MicroStrategy's customer service is commended for efficient assistance, prompt response, knowledgeable staff, and proactive issue resolution. Customers highly regard both companies' customer service.

The summary above is based on interviews we conducted recently with Tableau and MicroStrategy users. To access the review's full transcripts, download our report.

To learn more, read our detailed MicroStrategy vs. Tableau Report (Updated: March 2024).
767,995 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Building apps is easy. You just drag in your data, and then you drag in all the elements that you want on your app. It's drag and drop design, and then you can customize your visuals. They make it all easy with plug and play widgets.""MicroStrategy's solution for mobile is very good.""The implementation was fairly straightforward.""It's an open platform. That's also important. You can create your own data connectors. There's everything you can do with APIs. It's not closed like, perhaps, an SAP system might be.""The product is very mature. It's quite robust and an excellent enterprise-level solution.""It's useful if you need to create dashboards that you check every day. Also, we can create a queue, but it will be updated every day with scheduled updates.""It offers us a lot of out-of-the-box tools, which give us the ability to automate a lot of our administrative tasks. Some things become menial: user creation, restarting a server at 10 o'clock on a Friday - simple things that they really give you the tools to be able to do. That's one thing I really like about the MicroStrategy platform from an administrative perspective.""The most important feature is the way it handles ad hoc queries and provides formatted reports."

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"This service is the combination of very pleasant, interactive graphical visualizations along with the application of advanced statistical models (in some cases).""Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool.""It's intuitive and highly mature""The Web Editing capabilities allow us to grant end users enough capabilities for them to do self-serve discovery without the added cost of needing to get everyone desktop licenses.""The most valuable part of the solution is the general dashboard features.""The initial setup is simple.""It has made the reporting stage simple and enabled us to focus mainly on the ETL part""The product has the best features for analytical views and filters."

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Cons
"You can now do data blending at the document level and data blending allows you to show results from different data sets in one grid, so to speak. I want to be able to create a data set that can receive data from multiple cubes, have it in one data set, and then bring it to the document, because then I can reuse it for other documents. Now, I have to do it in a document and then it's less reusable, because if I want to share that functionality, I have to copy the document, strip a lot of things, and then work on that basic element that I've built in that document.""​The product is designed for enterprise. A lightweight version would be easier for a smaller workgroup.​""I would like to see more integration.""There needs to be better visualization.""The online community page of the product is an area of concern where improvements are required.""They need to supply the support system that's just not there right now. They don't have Enterprise Manager classes. You need in-depth classes to understand what those metrics are doing, to understand the table associations from one to the other. You can't just go and pick it up and understand that DT_DAY connects to all of these tables, without going into Architect, looking at the source tables. I, as a analyst, a slightly technical user, I don't have the expertise to do that. Business users definitely don't have the expertise to do that.""I would like to see more Writeback capabilities that would allow our IT department not to be worried about the wild, Wild West of Writeback.""The pricing could be lower because it is costly."

More MicroStrategy Cons →

"When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome.""When compared to Power BI, it is less user-friendly.""Its integration with Microsoft products such as Teams should be improved.""What is happening, with so many tools coming up in the market, is that people have to continuously get educated in order to use some of the more advanced features.""The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet.""The only issue with the solution is with its prices at a regional level.""The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great.""Lacks machine learning algorithms that you can implement using R, SPSS Modeler, and Python."

More Tableau Cons →

Pricing and Cost Advice
  • "They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
  • "The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
  • "While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
  • "The price was good. We have had great support along the way."
  • "We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
  • "​They gave us a good deal.​"
  • "There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
  • "They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
  • More MicroStrategy Pricing and Cost Advice →

  • "For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
  • "Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
  • "Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
  • "Buy 50 at a time. Project your use base every three months, and project your requirements forward."
  • "Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
  • "I wish there was more of a subscription model with the pricing when it comes to Tableau, so you can get all the latest version upgrades/features if you pay monthly/annually."
  • "The cost is high."
  • "Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
  • More Tableau Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts use to create and share insights. It is also the tool of choice for rapid prototyping of dashboards. Tableau is very flexible with its data import. Tableau's data blending capability is very intuitive. This capability is useful when you have data spread across several different sources that has not gone through ETL processes. This is a problem analysts deal with routinely. They are unable to wait for the data warehouse team to develop ETL processes to provide the physical models they need to build an analysis. The Tableau interface is Excel-like and has a low barrier to entry for analysts that are used to working in Excel. Building a dashboard by mashing up visualizations in a Tableau worksheet is extremely simple. Users are able to build good presentation-quality dashboards in a very short amount time. Tableau's annotations capabilities and its time and geographical intelligence are key differentiators. Tableau has overcome limitations in data sharing with the introduction of a Data Server in Tableau 7.0. The Data server allows Data sources and extracts to be shared securely and opens up interesting new possibilities. If your application can take advantage of the above… Read more →
    Questions from the Community
    Top Answer:The stability of the product is good.
    Top Answer:MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product. For beginners, there are trial accounts that are provided by the… more »
    Top Answer:For everything we do in our company, we consider MicroStrategy to be a workaround solution. For better customization in documents or dashboards, MicroStrategy can improve the features or settings… more »
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it… more »
    Top Answer:Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies… more »
    Ranking
    4th
    out of 31 in Embedded BI
    Views
    2,818
    Comparisons
    1,892
    Reviews
    12
    Average Words per Review
    568
    Rating
    7.5
    1st
    out of 31 in Embedded BI
    Views
    7,020
    Comparisons
    5,931
    Reviews
    14
    Average Words per Review
    534
    Rating
    8.5
    Comparisons
    Also Known As
    Tableau Desktop, Tableau Server, Tableau Online
    Learn More
    Overview

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights. 

    Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

    Tableau has many valuable key features:

    • Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
    • Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards. 
    • Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions. 
    • Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data. 
    • Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries. 
    • Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

    Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

    Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

    Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.

    Sample Customers
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
    Top Industries
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company13%
    Retailer11%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Financial Services Firm17%
    Computer Software Company11%
    Retailer9%
    Insurance Company6%
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company12%
    University7%
    Healthcare Company7%
    VISITORS READING REVIEWS
    Educational Organization35%
    Financial Services Firm11%
    Computer Software Company8%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise12%
    Large Enterprise71%
    REVIEWERS
    Small Business32%
    Midsize Enterprise18%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise39%
    Large Enterprise47%
    Buyer's Guide
    MicroStrategy vs. Tableau
    March 2024
    Find out what your peers are saying about MicroStrategy vs. Tableau and other solutions. Updated: March 2024.
    767,995 professionals have used our research since 2012.

    MicroStrategy is ranked 4th in Embedded BI with 155 reviews while Tableau is ranked 1st in Embedded BI with 290 reviews. MicroStrategy is rated 8.2, while Tableau is rated 8.4. The top reviewer of MicroStrategy writes "A robust solution for powerful data analytics". On the other hand, the top reviewer of Tableau writes "Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time". MicroStrategy is most compared with Microsoft Power BI, SAP BusinessObjects Business Intelligence Platform, IBM Cognos, Qlik Sense and Oracle OBIEE, whereas Tableau is most compared with Microsoft Power BI, Amazon QuickSight, Domo, SAS Visual Analytics and Looker. See our MicroStrategy vs. Tableau report.

    See our list of best Embedded BI vendors and best BI (Business Intelligence) Tools vendors.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.