Digital veteran with a unique blend of strategic and hands-on experience gained both in-house and in agencies.

Expert in digital and social media strategy, measurement, marketing and crisis management.

Natural ability to see quickly what works and what doesn't, and recommend strategies and tactics to improve performance.

Sector experience includes financial services, media and publishing, professional services and sports sponsorship.

Clients have included Allianz (America's Cup sponsorship), BT (sailing sponsorship), Gillette (football sponsorship), HP (stakeholder management), HSBC (online community), LG (social media marketing) and SABIC (digital strategy), amongst many others.

Other accolades include:

– Author of Enterprise 2.0: How social software will change the future of work
– Founder of one of the first SaaS enterprise social bookmarking platforms
– Creator of social business performance benchmarking algorithm
– Catalyst behind leading professional services blogging community and guidelines
– Drove one of the first successful rollouts of an internal Yammer community