I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.
Sales Leader and Head of Culture at a tech services company with 11-50 employees
Real User
2023-05-24T07:40:00Z
May 24, 2023
It's an EDM tool. It's an electronic digital marketing tool, but the key differentiator with Pardot is that it is integrated with Salesforce. So, it is actually a tool for enhancing customer 360-degree engagement. It's basically an engagement management tool.
We've used this solution for landing pages, campaigns, bulk emails, analytics and reporting. I'm a CX specialist and work on the platform side of the business. We are customers of Pardot.
Campaign Specialist at a computer software company with 1,001-5,000 employees
Real User
Top 20
2022-10-26T09:26:57Z
Oct 26, 2022
In our organization, we are not using full-fledged features in Pardot currently. We are just using it for normal email marketing kinds of things. It is to send drip campaigns and the form filling, and those are all the things.
We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.
I use the product to build a landing page to send emails.
It's an EDM tool. It's an electronic digital marketing tool, but the key differentiator with Pardot is that it is integrated with Salesforce. So, it is actually a tool for enhancing customer 360-degree engagement. It's basically an engagement management tool.
We've used this solution for landing pages, campaigns, bulk emails, analytics and reporting. I'm a CX specialist and work on the platform side of the business. We are customers of Pardot.
In our organization, we are not using full-fledged features in Pardot currently. We are just using it for normal email marketing kinds of things. It is to send drip campaigns and the form filling, and those are all the things.
We are using Pardot as a marketing tool.
We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.
We used the solution primarily for our interior sales team. It was used for outbound marketing and sales management.