Adobe Workfront vs Aprimo comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Number of Reviews
31
Ranking in other categories
Project Management Software (10th)
Aprimo
Ranking in Digital Asset Management
3rd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (1st), Marketing Management (11th)
 

Market share comparison

As of June 2024, in the Digital Asset Management category, the market share of Adobe Workfront is 20.0% and it decreased by 0.8% compared to the previous year. The market share of Aprimo is 10.0% and it increased by 55.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management
Unique Categories:
Project Management Software
5.6%
Marketing Management
1.0%
 

Featured Reviews

SK
Jun 5, 2023
A campaign planning tool that helps companies plan their marketing campaigns
Workfront comes with some native integrations with Teams, SharePoint, Microsoft Office, Jira, and Salesforce. We can establish connections with such third-party applications using simple settings and without coding knowledge. However, this functionality offers very limited features and should be improved. Workfront's reporting capabilities must be improved. Although they claimed to completely update the reporting experience by designing a dashboard, it's been a while since they did. Currently, we can see very limited options on the home screen of Workfront. They should provide an option to navigate from the Workfront home screen to different third-party websites our clients use, like Jira or SharePoint.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"The pricing of Workfront is completely license based."
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Top Industries

By visitors reading reviews
Educational Organization
66%
Financial Services Firm
6%
Computer Software Company
5%
Healthcare Company
3%
Financial Services Firm
23%
Computer Software Company
11%
Healthcare Company
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Workfront?
I can say it is a powerful tool. We have everything in-house in that tool, like, creating reports, dashboards, creating various workflows, and everything we have inside one application.
What is your experience regarding pricing and costs for Workfront?
It is definitely on the expensive side compared to other alternatives like Jira.
What needs improvement with Workfront?
There are a few improvements needed in Adobe Workfront. Previously, while I was working with the tool, we worked on it around 2020 and 2021. We were having some difficulties creating different kind...
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Comparisons

 

Also Known As

AtTask, Workfront DAM
Teradata Aprimo
 

Learn More

 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos,