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Rubrik Logo
10,781 views|6,823 comparisons
98% willing to recommend
Zerto Logo
Read 236 Zerto reviews
11,669 views|6,286 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 19, 2023

We compared Rubrik and Zerto based on user reviews in five categories. We reviewed all of the data and you can find the conclusion below.

  • Features: Rubrik is praised for its automated policy enforcement and efficient ransomware detection. Users say Zerto offers excellent data protection, and it’s easy to create VMs. Zerto users also like its real-time replication features. Rubrik could expand compatibility with open-source databases, improve documentation, and strengthen its ability to back up remote sites. Zerto could improve cloud environment configuration, PowerShell scripting, and multi-site replication.

  • Service and Support: Rubrik customers appreciate the support team's expertise and fast response. Customers have generally had positive experiences with Zerto's customer service, noting their quick response times and ability to resolve issues. Some customers have encountered slower response times and needed to go through multiple levels of support to get their issues resolved.

  • Ease of Deployment: Rubrik's setup is simple, and users say the support team was available to assist as needed. The setup process for Zerto can be either simple or complicated, depending on the individual's experience with backup solutions.

  • Pricing: Some users find Rubrik's pricing expensive, but many say it’s justified by its encryption and security features. Rubrik's license includes both software and hardware without any additional costs. Zerto’s price tag is considered reasonable and in line with industry norms. Others said it was somewhat expensive but still worth the cost.

  • ROI: Rubrik provides peace of mind and some cost savings, but users say that quantifying the ROI is difficult. Zerto reduces risks while saving costs and time. It increases efficiency, ensures compliance, and helps businesses grow.

Comparison Results: Users like Rubrik’s advanced ransomware features, excellent support, and automated policy enforcement. However, some had issues with its remote backup abilities and high price tag. Zerto offers top-tier data protection, excellent customer service, and real-time replication, but some users say its cloud and multi-site functionality could be better.

To learn more, read our detailed Rubrik vs. Zerto Report (Updated: May 2024).
771,212 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Cut backup remediation to nearly nothing.""Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage.""Features we have requested are typically added to the next product release.""What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B.""The main benefit is that we are secured in terms of workloads. We know that if we need to restore any VMs, or even any files inside a VM, that we will succeed 100 percent. This means that we don't need to spend much time administering the backup environment because we know it is self-healing and efficient. So, we are spending that time on something else, which is always a plus.""Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four.""Rubrik can also serve as a secondary host for emergency recoveries.""The security and the ransomware protection are most valuable."

More Rubrik Pros →

"Files can also be extracted from the VMDK at the remote site even when the VM is off.""The replication and recovery features are the most valuable... On two occasions, other departments in our organization reported issues with specific virtual machines. We used the checkpoint feature of the Zerto to enable the recovery of those machines to a point that was a few minutes prior to the problem.""It works really well. It's simple to set up and works well. Moreover, disaster recovery to the cloud to our organization is very important. We actually had to use it three years ago, and it worked out well for us.""We have seen ROI. It reduced the time for failover and failback by 90%.""Zerto has improved our restoration time and made it easier to test software upgrades. It has simplified tasks like decommissioning a site and replicating virtual machines from one location to another.""Zerto is an excellent solution for cloud-based environments, but for DIY clients who have another site to recover their systems it also works well.""Zerto is very good at providing continuous data protection. For replication purposes, it's definitely better than Veeam. Veeam doesn't do as good a job as Zerto does when it comes to replication. The other alternative would be to just have backups somewhere. But even with backups, you lose a lot of time because you have to set it all up. With Zerto, you failover, you just click a couple of buttons and you run from the other location.""When we replicated our data, I turned up the machine, and it was up in seconds. It blew my mind. I could not believe it."

More Zerto Pros →

Cons
"It needs more storage array integration options and an easier restore for files that download using a browser.""If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?""I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects.""I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns.""The solution could improve by having fewer VM Stuns.""Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier.""They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support.""It is already very well furnished, but live mounts for Nutanix AHV would be amazing."

More Rubrik Cons →

"One thing I would like to see in their roadmap is introducing long-term storage in the cloud such as Azure or AWS. They can make it more seamless.""The licensing is confusing and complicated.""I would like to see a couple of details regarding awareness of VM events coming outside of ZVR.""The time between releases is too long. Zerto doesn't seem to really keep up with the products with which they need to be compatible. For instance, the 9.5 updates 3 took about 90 days to come out after the latest version of vCenter 7.0 update 3 was released.""An area for improvement is the support because it gets really expensive. They need to make it a little cheaper. Support also takes time.""There are still some pieces in testing that aren't automated. There are still some built-in scripts or workflows I wish Zerto would do out-of-the-box, versus having to PowerShell or have a vendor create it, or create it myself.""We encountered some issues during Active Directory recovery.""Another thing that would help would be a recommender, or some type of tool that says, 'Hey, you're not conforming to best practices.' It would do a conformance or compliance check to tell you if your VPGs are set up according to best practices and whether your Zerto clusters are set up optimally. It would see if you have HA enabled and whether your alerting is turned on."

More Zerto Cons →

Pricing and Cost Advice
  • "When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
  • "It’s simple, straightforward, and we were able to see 50% hard savings."
  • "The setup cost is a bit high, but the solution is an all-in-one solution."
  • "Rubrik is an all inclusive price. No additional implementation costs or licencing."
  • "The cost was less than our previous provider, and this is a much better product."
  • "Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
  • "The product is not cheap, but for good reason. It simply works and is very fast."
  • "It is a great value, but its cost is still a bit high."
  • More Rubrik Pricing and Cost Advice →

  • "Pricing depends on your future growth. Start small and then scale up."
  • "Zerto’s licensing model has changed a bit over the last year and they are in alignment with others. It is pretty simple and more economical."
  • "Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
  • "Licensing is VM based so you can buy packages or single VM. Price is not low but the power of application is high, so you will get your money back."
  • "It's a little bit expensive."
  • "We believe the pricing, setup costs, and licensing are easy to understand. The pricing seems very reasonable."
  • "The solution is very cost-effective and very easy to set-up but does not compromise on features."
  • "While we find the twenty-five VM license somewhat inflexible, the actual setup costs are minimal as the product is so easy to install."
  • More Zerto Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from screen to… more »
    Top Answer:Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up… more »
    Top Answer:Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1 =… more »
    Top Answer:The most valuable feature of Zerto for us is its DR capability.
    Top Answer:We find Zerto's licensing model compatible with major cloud providers like Google, AWS, and Azure. The Azure pricing model is particularly cost-effective for us compared to other cloud providers… more »
    Ranking
    Views
    10,781
    Comparisons
    6,823
    Reviews
    13
    Average Words per Review
    521
    Rating
    8.5
    Views
    11,669
    Comparisons
    6,286
    Reviews
    128
    Average Words per Review
    934
    Rating
    9.0
    Comparisons
    Also Known As
    Zerto Virtual Replication
    Learn More
    Overview

    Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

    Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

    Rubrik Features

    Rubrik has many valuable key features. Some of the most useful ones include:

    • Instant recovery
    • Live-restore
    • Single console
    • Automatic incremental backups
    • Policy-driven automation
    • Instant search
    • Live Mount capability
    • Compliance and capacity customized reporting
    • Quick and efficient snapshots
    • Multiple backup destinations
    • Deduplication and file compression
    • Intuitive web interface
    • Good performance
    • Easy to use
    • Low maintenance
    • Flexible deployment

    Rubrik Benefits

    There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

    • Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.
    • Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.
    • Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.
    • Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Rubrik users.

    PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

    A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

    Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

    Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”

    Zerto, a Hewlett Packard Enterprise company, specializes in data protection and empowers customers to run a business by simplifying the protection, disaster recovery, and mobility of on-premises and cloud applications. Zerto uses advanced hybrid cloud IT technologies to recover and protect business-critical applications in on-premises and cloud environments, enabling them to deliver continuous service without compromising security. Zerto’s foundation is based on continual data protection (CDP) technology. Users can benefit from a single, unified, and automated recovery and data management experience across all virtualized or container-based workloads.

    Zerto's native clustering technology creates a resilient, fault-tolerant system that automates recovery of critical virtual machines while supporting software updates, new OS releases, and upgrades. With native clustering, a creation, migration, or deletion of a virtual machine is automatically replicated to all nodes in the cluster. This creates an automated failover and availability solution with the features of high-end dedicated servers running at a fraction of the cost.

    Zerto Features

    Zerto has many valuable key features. Some of the most useful ones include:

    • Continuous data security
      • Continuous replication
      • The industry's lowest RPOs and fastest RTOs
      • App and database protection and recovery on a granular level
    • Agility across hybrid and multi-cloud
      • Protection between clouds
      • Simple on-premises to cloud migration
      • User-friendly native cloud services
    • Simple to scale
      • Automation and orchestration are built-in
      • Cross-platform, multi-site analytics
      • Unified experience regardless of cloud
    • Software-based
      • Hardware, hypervisor, and cloud are all independent
      • No physical appliances
      • Future-proof

    Zerto Benefits

    • Robust disaster recovery: Continuous data protection enables recovery of entire clusters, multi-VM applications, or even a single server with the lowest RPOs and fastest RTOs. Zerto allows users to safeguard, manage, and recover all of their key digital assets, whether they’re recovering to a secondary location, the public cloud, or a managed service provider.
    • Constant backup: Instead of making backups every 12 or 24 hours, Zerto creates backups every 5-15 seconds. Zerto backup has no impact on production and eliminates the burden of micromanaging backup windows by using CDP instead of snapshots. Its backup provides immediate recovery of data, folders, or virtual machines (VMs) that are only seconds behind the original, which is a simple approach to completely avoid ransomware or erase inadvertent deletions.
    • Strong long-term retention: Send data to the cloud or a purpose-built storage appliance of your choice for months or years of retention. These long-term copies can be made from local backups or DR replicas, and they can be kept wherever is most convenient for your company. Its powerful indexing and search makes discovering and restoring data simple. For data you want to maintain but only use infrequently, use cost-effective cloud tiering to shift LTR copies from hot to cold to deep-freeze storage.

    Reviews from Real Users

    Zerto stands out among its competitors for a number of reasons. Two major ones are its disaster recovery abilities and its ease of use. PeerSpot users take note of the advantages of these features in their reviews:

    Justin C., Director of IT at Arnott Inc. writes of the solution, “If we had to deal with a ransomware event, Zerto would be one of the first things I would use, because it is going to be the fastest to restore data to a certain point. If there were a fire in our building, Zerto would be a big thing too, because we would shut down everything that's in our building… It's definitely going to be one of our prevalent DRBC layers of protection."

    Brad W., Vice President of Information Technology at a financial services firm, notes, “The file restoration is very helpful. They've improved it over the years to make it a lot more user-friendly and easy to do, which I appreciate. So, we use that quite a bit. The failover process is quite simple and intuitive. Even the configuration and setup are pretty easy to do.”

    Sample Customers
    Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
    United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    University12%
    Comms Service Provider11%
    Healthcare Company9%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government10%
    Manufacturing Company8%
    REVIEWERS
    Financial Services Firm17%
    Insurance Company12%
    Healthcare Company10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm10%
    Manufacturing Company8%
    Healthcare Company7%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise24%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise16%
    Large Enterprise63%
    REVIEWERS
    Small Business23%
    Midsize Enterprise25%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise15%
    Large Enterprise56%
    Buyer's Guide
    Rubrik vs. Zerto
    May 2024
    Find out what your peers are saying about Rubrik vs. Zerto and other solutions. Updated: May 2024.
    771,212 professionals have used our research since 2012.

    Rubrik is ranked 4th in Disaster Recovery (DR) Software with 84 reviews while Zerto is ranked 2nd in Disaster Recovery (DR) Software with 236 reviews. Rubrik is rated 9.2, while Zerto is rated 9.0. The top reviewer of Rubrik writes "Easy to use with minimal training required, innovative, good support". On the other hand, the top reviewer of Zerto writes "Gives us business continuity capabilities during hurricane season and in case of ransomware". Rubrik is most compared with Veeam Backup & Replication, Cohesity DataProtect, Commvault Cloud, Dell PowerProtect DD (Data Domain) and Azure Backup, whereas Zerto is most compared with Veeam Backup & Replication, VMware SRM, Commvault Cloud, Dell RecoverPoint for Virtual Machines and VMware Cloud Disaster Recovery. See our Rubrik vs. Zerto report.

    See our list of best Disaster Recovery (DR) Software vendors, best Backup and Recovery vendors, and best Cloud Backup vendors.

    We monitor all Disaster Recovery (DR) Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.