Marketo Pricing

Marketo Overview:

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is ‘easy, powerful and complete’.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Major Marketo Customers:

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Marketo Pricing & Products:

Marketo pricing is available on the Marketo website. We provide an estimate below, but you can get an accurate Marketo pricing quote by contacting the sales team. There is also a four-minute demo and free trial period on offer. The Marketo product range includes:

Product Description Annual Marketo Pricing (with 10% discount) – starting price
Marketing Automation Business-to-business (B2B) marketing and lead management.
  • MA Spark - €800 (for small businesses)
  • MA Standard - €1,795 (most popular product)
  • MA Select - €3,195 (advanced solution)
  • MA Enterprise - contact sales for customized global enterprise bundle pricing
Consumer Engagement Marketing Email and campaign management.
  • Dialog Standard - €1,395
  • Dialog Enterprise - €2,995
Real-Time Personalization Personalize and customize messages across channels.
  • RTP Spark - €999 (starting package to personalize online experiences)
  • RTP Standard - €1,499 (mostpopular package, can be used for both mobile and online personalization)
  • RTP Enterprise - €2,999 (best suited to large organizations with multiple domains and large databases)
  • RTP Consumer - €1,449 (package for consumer marketers)
Marketing Management Marketing calendar and budgeting.
  • MM Standard - free dynamic marketing calendar with any consumer engagement or marketing automation package
  • MM Plus - €25/seat/month (extra features for sharing calendars and planning campaigns)
  • MM Select - €80/seat/month (ideal for centralized marketing teams)
  • MM Enterprise - €140/seat/month (for global enterprises for the management ofmarketing budgets)

Want Advice From Your Peers?

At IT Central Station you’ll find out all you need to know about Marketo pricing and product features. Connect directly with peers and read reviews of Marketo and other marketing automation solutions such as Eloqua at IT Central Station. For answers to specific questions, simply send direct messages to actual users and experts.

IT Central Station is the leading product review site for enterprise technology. Our community of peers has contributed 2,000+ reviews and share their tips and advice for choosing vendors. In a market full of vendor hype, you can use IT Central Station to connect with peers, promote your expertise, and get the information you need.

By Hadas Bergman



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