Marketing Automation Features

Read what people say are the most valuable features of the solutions they use.
Scott Drayton says in an Oracle Eloqua review
Digital Marketing Executive at a financial services firm with 11-50 employees
Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way. The Email Click-Through Report is also really useful to see what CTAs are working best. View full review »
Vice President Information Technology at a financial services firm with 201-500 employees
The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects. Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable. View full review »
Muhammad Ardhin says in a Marketo review
User
The most valuable feature of this solution is Smart Campaigns. View full review »
Allison Armstrong says in a HubSpot review
VP Marketing at a tech vendor with 51-200 employees
Their blog platform and form capabilities are very easy to use and integrate within our web site. View full review »
reviewer1054386 says in a HubSpot review
User
* Marketing module * Contacts * Reports. View full review »
RICKY RAKESH JHA FIP says in a Salesforce Marketing Cloud review
User
Options with API and cross-platform connectivity. View full review »
Kristina Troutman says in an Oracle Eloqua review
User at a tech services company with 1,001-5,000 employees
The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job. View full review »
Deepak Kumar says in a HubSpot review
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at a tech services company with 11-50 employees
* Deals and closing * Task reminders * Call logs We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further. View full review »
Tracy Butcher says in a HubSpot review
Web Coordinator at a marketing services firm with 11-50 employees
* Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation. * Great file manager: Easy to work with, edit images, and organize files. * Design Manager: Ease of editing and creating templates after initial development. * HubDB: Great for modules, tables, resources and beautiful dynamic pages View full review »
Jesse Miller says in a Pardot review
Online Media Purchasing and Operations - Recruitment Advertising at a tech services company with 501-1,000 employees
Campaign building and form builder. View full review »
Arijit Maitra says in an Oracle CRM review
Oracle CRM, ERP, Cloud and Technology Practice Head at a tech services company with 10,001+ employees
Earlier On Premise Solution with features like Open UI, horizontal features: Service, call center, marketing, SFA, loyalty, dealer, robust real-time, batch integration tools, separate industry solutions for banking, finance, telecommunication, healthcare, retail, etc. To add to the above On Premise Solution the new Oracle CX Solution comprising Sales, Service, Marketing, Loyalty, Data Management, Social, Commerce and related Cloud Solutions come with a integrated framework and lesser integration cost/complexity. In addition it is modular and Customer can pick and choose, enables quick deployment and faster go to market and last but not the least less OPEX cost. View full review »
Chloe Anne O'hara says in a Salesforce Marketing Cloud review
Senior Marketing Automation Consultant at CloudShift Group
Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages. Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns. Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. View full review »
Thomas (Tom) Smith, III says in a HubSpot review
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Content creation and dissemination. I love that I am able to access the 500 plus blog posts on my site, as well as the more than 800 articles I have written for DZone.com. View full review »
Thomas (Tom) Smith, III says in a HubSpot review
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at a media company with 51-200 employees
Content management and dissemination since we are always creating more content. Lead management and nurturing customized for target personas. View full review »
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