Have A Question About Marketing Management?

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Have A Question About Marketing Management?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.
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Marketing Management Reviews

Read top reviews of Marketing Management solutions from the IT Central Station community:
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Consultant
Senior Marketing Automation Consultant at Davanti Consulting
Nov 28 2017

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface,... more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows organisations to connect with leads and customers across every channel, on any device. * Allows organisations to... more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup... more»
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful. • Improvements to My Organization I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team. • Room for Improvement There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful. • Use of Solution We have been using this solution for more than two years now. • Deployment Issues Deployments are fine, unless there is a human error. • Stability Issues The platform is quite stable, but the platform updates have made some issues in the past. • Scalability Issues ...

Have A Question About Marketing Management?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.
Consultant
Consultant at a tech services company with 51-200 employees
Mar 23 2017

What is most valuable?

I originally started using RightNow as an email management and knowledge management system, though the true value is providing a 360-degree view of the end users though all channels and base marketing.

How has it helped my organization?

When I initially started using it, it was for a travel company at the same time as bad weather closed the major airports in the south of England. Instead of a spike in calls and AHT, the call levels were consistent with trends, as the... more»

What needs improvement?

Upgrade and development process: There are some aspects which have been requested for years but are slow to take into the development path (or are included in an "Advanced" version of the system).
Consultant
Senior Consultant at a tech services company with 51-200 employees
Mar 23 2017

What is most valuable?

The knowledge base: The ability for a non-technical user to create business content that becomes end-user facing has been the easiest item to allow customers to get their answers fast and still have access to business-published data. Because it requires a non-technical personal to publish, the time to market for the content is rapid, and the end-users are able to see immediately any quick answers they may be searching for. The routing of incidents/cases: The tool provides a very robust routing tool that a manager-level person can adjust at will based on the changing service needs. Because cases/incidents come from many sources, the tool has de-coupled the creation of the case and the routing of the case to the proper... more»
Real User
Director, Solutions Consulting at a tech services company with 51-200 employees
Mar 16 2017

What is most valuable?

Pretty much the entire suite is valuable. The Knowledge Foundation and Advanced are best in breed with NLP technology. Proactive chat and customer portal are also extremely valuable to any service organization.

How has it helped my organization?

Our managed services group uses it to support our customers enabling us to maintain SLAs and surpass them. Scheduled Analytics reports help us to make sure we are staffed correctly based on trending volume of incidents.

What needs improvement?

The agent browser UI is quickly scaling, so I will be very excited when I can recommend it to everyone. Other areas where I'd love to see enhancements are outreach, feedback and business rules. I have heard there are some changes in the works... more»
Real User
Project Coordinator at a manufacturing company with 1,001-5,000 employees
Aug 07 2017

What do you think of Oracle Service Cloud?

Valuable Features Integrated survey tools and reporting: wide selection of included reports and ability to customize • Improvements to My Organization Logging all channel interaction in the same place gives us the ability to better determine FCR. • Room for Improvement Ability to export records for archiving, or to query the DB directly. • Use of Solution I have used it for Three years. • Deployment Issues We have encountered very few deployment issues. We have had two instances of incomplete or incorrect clones. These have been remedied by requesting that the clones be created again. • Stability Issues The data pod was initially overloaded, which caused issues with chat server stability, but a pod move fixed this. • Scalability Issues We have not...
Real User
Solution Director - Oracle CX at a tech services company with 51-200 employees
Apr 02 2017

What is most valuable?

* Reporting * Knowledge-base * Incident management * Chat * Co-browse * Smart Assistant * Workflows

How has it helped my organization?

Utilizing workflows allows for providing the right screens for agents to complete on a ticket where only the necessary data is exposed and automation can be built into the workflow resulting in potential less clicks for agents.

What needs improvement?

When answer links are embedded within the ticket message threads, agents are taken to the customer portal; the development team should identify another option. Also, SMS should be built into the product without having to use a third-party... more»
Consultant
Technical Consultant at a tech services company with 10,001+ employees
Mar 13 2017

What is most valuable?

Basically, it is a suite built for providing services; the ability to connect to the customers is a highlight here by making use of all communication modes. A meaningful interaction with the customer in order to gather the utmost possible... more»

How has it helped my organization?

67% of consumers turn to a company's social media site for customer service. Social Monitoring does a perfect job here (by social media integration with Oracle RightNow).

What needs improvement?

* Customization of the client's branding establishment instead of the default Oracle brand signs (example: logo in the login Screen)
Real User
Head of Solutions Delivery UK at a tech services company with 51-200 employees
Mar 13 2017

What do you think of Oracle Service Cloud?

Valuable Features Web customer portal Knowledge base Incident and activity management Contact and organisation management Chat and skill-based routing Incident routing and escalation Outreach (mailshots) and feedback (surveys) • Improvements to My Organization It allowed management, operations, service, sales and marketing to have a full view of the customer base, and a single platform to manage all customer engagement activities. • Room for Improvement Release and environment management • Use of Solution I have used it for five years. • Deployment Issues We have not encountered any deployment issues. • Stability Issues We have not encountered any stability issues. • Scalability Issues We have not encountered any scalability issues. • Customer Service...
Real User
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Jul 14 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features We are able to concentrate all inbound and outbound data in one screen. • Improvements to My Organization This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself. • Room for Improvement The analytics feature needs some improvement. • Use of Solution We have been using the solution for two years. • Stability Issues We did not encounter any issues with stability. • Scalability Issues We did not encounter any issues with scalability. • Customer Service and Technical Support I would rate the technical support at 8/10. I raised many problems on the website and I got good responses. • Previous Solutions I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the...
Real User
Guest Insight Analyst & Oracle Service Cloud CX Administrator at a transportation company with 1,001-5,000 employees
Mar 13 2017

What do you think of Oracle Service Cloud?

Valuable Features Well, all of the features are pretty great. We use it for incident management and FAQs. These are the features that are valuable to us. • Improvements to My Organization We have streamlined our email process and allowed customer self-service to reduce phone calls. • Room for Improvement Support is an area with room for improvement. • Use of Solution I have used it for eight years. • Stability Issues Unfortunately, there are times when it goes down, but we have never had an outage that has impacted us significantly. • Scalability Issues We have not encountered any scalability issues. • Customer Service and Technical Support Customer Service: My customer service team that I work with is great. Technical Support: This one is tricky....

Have A Question About Marketing Management?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.
904
SAP Practice Director
I come with a strong management background with a wide and varied experience of 24 years out of which the first 12 years are with Hi-tech manufacturing Industries and rest of 12 years with SAP Consulting companies like Bigtec Consulting, AlBilad Arabia and Kaar Technologies
1,503
Business Analyst
In pursuit of my dreams after the learnings from the lows of my life. After discontinuing my studies in engineering college, I pursued my graduation in Commerce with Computer Applications. I stayed in a very remote area/village for three years while my graduation and worked as a teacher and... more>>
113
Senior Marketing Automation Consultant
I'm outgoing, vibrant and hardworking. I believe I have the motivation, communication, teamwork, initiative and problem solving skills essential to adding value to any employer. My personal goal is to aim high and continuously achieve results in all aspects of life.
Reviewed Salesforce Marketing Cloud: Allows organisations to engage customers with one...
36
Technical Consultant
An avid software developer with domain expertise in Oracle Service Cloud (fka RightNow). Specialization: Oracle Service Cloud Configuration,Customization and Management, Customer Portal, VCIO, Service Cloud to Sales Cloud Integration, Chat implementation, Social Media Integration with OSvC,... more>>
Reviewed Oracle Service Cloud: Testimonial Review of Oracle RightNow CX
34,189
A leading expert in decision management and in the development of Decision Management Systems. Experienced working with business rules, predictive analytics and other decisioning technologies to improve operational systems. Published author - Decision Management Systems (IBM Press), Smart... more>>
Reviewed Everest Blueriq: First Look – Aquima
85
I am a Certified Oracle RightNow CX Implementation Consultant having worked on implementations and convergence projects in both the Retail and Travel sectors within Europe and North America. I am a committed whisky enthusiast and have hosted online tasting events for some innovative and well... more>>
18
Senior Consultant
My background is with CRM Applications (primarily focused on the RightNow option, however I have experience in implementing, and maintaining many others). Over the years I picked up a lot of experience and tools to ease the transition from one CRM to another, from large data dumps, integrations... more>>

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