Marketing Management Features

Read what people say are the most valuable features of the solutions they use.
ColinCampbell says in an Oracle Service Cloud review
Consultant at a tech services company with 51-200 employees
I originally started using RightNow as an email management and knowledge management system, though the true value is providing a 360-degree view of the end users though all channels and base marketing. View full review »
reviewer622386 says in an Oracle Service Cloud review
Project Coordinator at a manufacturing company with 1,001-5,000 employees
* Integrated survey tools and reporting: wide selection of included reports and ability to customize View full review »
reviewer974331 says in an Oracle Service Cloud review
Solution Architect - Oracle CX Cloud
* Self-service through the customer portal * Knowledge management * Omni-channel through CoBrowse * CTI * Chat, etc. View full review »
reviewer963333 says in an Oracle Service Cloud review
Oracle Service Cloud Developer
Love the power of reporting and dashboards. Also, I really like how easy it is to customize the OSC to fit most needs. View full review »
Justin Dillow says in an Oracle Service Cloud review
Configuration Engineer III at Harte Hanks
* With add-ins, customer portal, custom apps, and APIs, there isn't much you can't do. * The ability to use chat and an ever-evolving knowledge base allows us to reduce the cost per contact. View full review »
Thomas Oates says in an Oracle Service Cloud review
Manager at a tech vendor with self employed
* Incident management * Workflow for transactions * KM for general knowledge The partnership we gained with Oracle has increased our rate of success. View full review »
Andray Sander says in a SAP CRM review
Mobile Application Developer at a tech services company with 11-50 employees
I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales. View full review »
HeaRis224 says in a Microsoft Dynamics CRM review
Project Manager at a financial services firm with 201-500 employees
Since we started using this platform, we have been able to ensure all communications trials with our customers are documented. We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up. View full review »
Dyamappa Dn says in a Salesforce Marketing Cloud review
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
We are able to concentrate all inbound and outbound data in one screen. View full review »
Sébastien D'angelo says in a Salesforce Marketing Cloud review
Email Solutions Architect at a marketing services firm with 501-1,000 employees
For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful. View full review »
Kc Cox says in a Marketo review
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
I like the integration with Salesforce. View full review »
Chloe Anne O'hara says in a Salesforce Marketing Cloud review
Senior Marketing Automation Consultant at CloudShift Group
Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages. Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns. Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. View full review »
Eitan Rapps says in a Marketo review
Marketing at Kenes Group
* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated emails based on user actions. * Lead scoring: Helps us find the most relevant leads based on source and behavior. View full review »
Tasha Sylvester says in an Oracle Service Cloud review
Solution Director - Oracle CX at a tech services company with 51-200 employees
* Reporting * Knowledge-base * Incident management * Chat * Co-browse * Smart Assistant * Workflows View full review »
Bryan Arndorfer says in an Oracle Service Cloud review
Senior Consultant at a tech services company with 51-200 employees
The knowledge base: The ability for a non-technical user to create business content that becomes end-user facing has been the easiest item to allow customers to get their answers fast and still have access to business-published data. Because it requires a non-technical personal to publish, the time to market for the content is rapid, and the end-users are able to see immediately any quick answers they may be searching for. The routing of incidents/cases: The tool provides a very robust routing tool that a manager-level person can adjust at will based on the changing service needs. Because cases/incidents come from many sources, the tool has de-coupled the creation of the case and the routing of the case to the proper person/group. Depending on business, it is easy to route based on product line and translate to skill set the agents have who work the cases/incidents. View full review »
Luís Melo says in an Oracle Service Cloud review
Head of Solutions Delivery UK at a tech services company with 51-200 employees
* Web customer portal * Knowledge base * Incident and activity management * Contact and organisation management * Chat and skill-based routing * Incident routing and escalation * Outreach (mailshots) and feedback (surveys) View full review »
C Davis says in an Oracle Service Cloud review
Guest Insight Analyst & Oracle Service Cloud CX Administrator at a transportation company with 1,001-5,000 employees
Well, all of the features are pretty great. We use it for incident management and FAQs. These are the features that are valuable to us. View full review »
Rhianna Albert says in an Oracle Service Cloud review
Director, Solutions Consulting at a tech services company with 51-200 employees
Pretty much the entire suite is valuable. The Knowledge Foundation and Advanced are best in breed with NLP technology. Proactive chat and customer portal are also extremely valuable to any service organization. View full review »
Rasheed Ahamed says in an Oracle Service Cloud review
Technical Consultant at a tech services company with 10,001+ employees
Basically, it is a suite built for providing services; the ability to connect to the customers is a highlight here by making use of all communication modes. A meaningful interaction with the customer in order to gather the utmost possible information to provide better solution makes the difference here. Features including Chat, Co-Browse, SLA, Social Monitor, Knowledge Base, Smart Assistant, etc., are found most valuable. View full review »
Mark Beebe says in a Marketo review
Marketing Campaign Manager with 51-200 employees
Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable. View full review »

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