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AVP - Marketing at a insurance company with 10,001+ employees
Sep 16 2017
What do you think of Netcore Smartech?
Automated workflow-based campaign management Can be customised to your needs Integration of communication modes (SMS, email, OBD, missed call, custom audience, etc.) in a single platform
• Improvements to My Organization
It helped to automate campaigns and expand reach to customers; improved customer response rate, lead rate, and reduction in manual efforts.
• Room for Improvement
Reporting Inbuilt analytics for more insights Inbuilt predictive models for better response-based targeting Customer clustering for better segmentation
• Use of Solution
I have used it for more than a year.
• Deployment Issues
There were teething issues in earlier campaign migration, reporting, deep in-SMS campaign performance in the initial phase, but the issues got...