Have A Question About Social CRM?

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Have A Question About Social CRM?

Our experts can help. 278,607 professionals have used our research on 6,297 solutions.
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The total ranking of a product, represented by the bar length, is based on a weighted aggregate score. The score is calculated as follows: The product with the highest count in each area gets the highest available score. (20 points for Reviews; 16 points for Views, Comparisons, and Followers.) Every other product gets assigned points based on its total in proportion to the #1 product in that area. For example, if a product has 80% of the number of reviews compared to the product with the most reviews then the product's score for reviews would be 20% (weighting factor) * 80% = 16. For Average Rating, the maximum score is 32 points awarded linearly based on our rating scale of 1-10. If a product has fewer than ten reviews, the point contribution for Average Rating is reduced (one-third reduction in points for products with 5-9 reviews; two-thirds reduction for products with fewer than five reviews). Reviews that are more than 24 months old, as well as those written by resellers, are completely excluded from the ranking algorithm.
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Social CRM Reviews

Read reviews of Social CRM that are trending in the IT Central Station community:
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Consultant
Senior Marketing Automation Consultant at Davanti Consulting
Nov 28 2017

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface,... more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows organisations to connect with leads and customers across every channel, on any device. * Allows organisations to... more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup... more»
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful. • Improvements to My Organization I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team. • Room for Improvement There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the error messages which aren't very helpful. • Use of Solution We have been using this solution for more than two years now. • Deployment Issues Deployments are fine, unless there is a human error. • Stability Issues The platform is quite stable, but the platform updates have made some issues in the past. • Scalability Issues ...

Have A Question About Social CRM?

Our experts can help. 278,607 professionals have used our research on 6,297 solutions.
Real User
Community & Advocacy Manager, Global Client Success - Platform Services & Education at a tech services company with 51-200 employees
Jun 21 2017

What is most valuable?

The Influitive AdvocateHub SaaS product enables nimble communication with our brand's promoters, pushing out product information, collecting feedback, connecting, and collaborating with one another. It's really been a blessing for our... more»

How has it helped my organization?

We can speed up the time to get feedback on product features and/or request beta testers, case studies, etc.

What needs improvement?

The feedback we get within challenges is restricted to just admins. It's difficult to connect the content with Google sheets, so that different department heads can more quickly get access to the responses they need without being dependent on... more»
Freshworks
Real User
Operations Manager at a retailer with 51-200 employees
Feb 15 2017

What is most valuable?

Freshdesk works out great for us because it can be accessed from anywhere where there's an internet connection. Because we use it as our own, and our partner's (that we fulfill orders for) customer service help desk, it has been a great and... more»

How has it helped my organization?

We were able to create numerous different help desks with graphic layouts matching our customers websites. Freshdesk allows us to act on behalf of different companies without their customers knowing about it, thanks to groups and agent... more»

What needs improvement?

Freshdesk has got an option where Facebook and Twitter posts can be transferred into the ticketing system. At the moment, we do not find it useful because it simply cannot pick the relevant customer service enquiries, it creates a ticket with... more»
Real User
Director of Marketing at a tech company with 11-50 employees
Jun 22 2017

What do you think of Influitive AdvocateHub?

Valuable Features I have found the challenges, discussions and referral features most valuable. It gives our customers a variety of ways to share their passion for our product and for school safety. • Improvements to My Organization We have streamlined our process for identifying strong advocates and have created new ways for them to share information on our behalf, thus improving our marketing content. • Room for Improvement Marketing and customer success have improved with the use of Influitive Advocate Hub • Use of Solution We began using the software in November 2016 and launched our hub to our advocates January 2017. • Deployment Issues We did not encounter any issues with deployment. The onboarding support as well as continued coaching are top notch! The...
Vendor
Marketing Writer at a tech vendor with 201-500 employees
Jun 22 2017

What is most valuable?

Creating challenges and a system of gamification for our users. Being able monitor customer satisfaction and put customers in touch with people if they appear to be frustrated or need a question answered not to mention the possibility of... more»

How has it helped my organization?

Well, the education challenges and opportunities to build stronger relationships are important factors in customer retention. There is referral opportunity here as well.

What needs improvement?

We would like to see more advanced admin options. Part of providing real value for our advocates involves being able to put them in touch with highly technical experts when needed. At this point and time, this has posed a few problems.... more»
Vendor
Customer Advocacy + Events Marketing Co-op at a tech vendor with 1,001-5,000 employees
Jun 20 2017

What do you think of Influitive AdvocateHub?

Valuable Features The main dashboard and awesome reporting features are simple yet thorough and help us keep track of our goal setting, metrics, and engagement. These features, as well as the simplicity of the whole software, make on-boarding very easy! • Improvements to My Organization Reporting all-in-one rather than using Excel! Simplification is KEY! • Room for Improvement The only area for improvement is that it is sometimes buggy and the lag time on creating/exporting can be frustrating. But they are backed by a great support team that can assist! • Use of Solution We have been using this solution one year. • Deployment Issues There were no issues with deployment. • Stability Issues There were no issues with stability. • Scalability Issues There...
Vendor
Customer Advocacy Manager at a tech company with 5,001-10,000 employees
Jun 22 2017

What is most valuable?

I couldn't narrow it down to one specific feature. I would say it is the whole package. It is a great way to connect with your customers!

How has it helped my organization?

It has really streamlined our reference and advocacy efforts. We are now able to reach out to thousands of customers at a time instead of each one individually. We are also able to extend our reach to customers we never would have been able... more»

What needs improvement?

There are a couple of bugs every now and then, and that slows down the system or process. But other than that, there is really nothing major at all for improvement.
Real User
Director of Sales & Marketing Operations at a marketing services firm with 51-200 employees
Jun 27 2017

What do you think of Influitive AdvocateHub?

Valuable Features I really enjoy how we are able to use gamification to drive engagement from our advocates. It creates a fun and exciting program that entices users to continuously log back in. • Improvements to My Organization Our social shares and reviews on our product and reviews on our company have dramatically increased because of Influitive. • Room for Improvement It would be nice if you had the ability to decide which challenges showed at the top and which one's didn't. Instead, it's sorted based on most recently created. • Use of Solution 1 year • Deployment Issues Nope, I was able to launch two hubs within 3 weeks. • Stability Issues There would sometimes be delays in challenges being published, but their support team is so on top of fixing any...
Real User
Marketing with 501-1,000 employees
Jun 30 2017

What is most valuable?

Influtive's Advocate Hub helps me to engage with my advocates in a meaningful way and reward them for everything that they do for our business. The product is easy to use and is very engaging from a customer's perspective. I also like that... more»

How has it helped my organization?

It helps us to engage customers in a meaningful way and has helped us to generate testimonials, a pool of customer references, online reviews & referral leads.

What needs improvement?

I can't think of any.
Real User
Digital Marketing Specialist at a tech vendor with 201-500 employees
Jun 22 2017

What is most valuable?

I just love the interaction we have with our customers. It's a great way to build relationships with customers that would not exist. Normally, you only hear from a customer who has a complaint or issue (and they email support to resolve it and are in communication only until the issue is resolved). With Influitive, there is back and forth communication... more»

What needs improvement?

I know Influitive is relatively new and there are a lot of ideas on their roadmap (which is great because they are always improving). I think they should take a look at Pardot's features and "steal" some of their functions (how advocate information is displayed, importing advocates and adding them or deleting them from lists, making it easier to bulk... more»
Vendor
Advocacy Marketing Specialist at a tech company with 10,001+ employees
Nov 09 2017

What do you think of Influitive AdvocateHub?

The company, support, and Influitive coaches are always available to answer your questions and actually provide you with feedback, whether it be running your platform or on how to use a specific feature. They take a very personalized approach, catering to your specific objective and business needs. Needless to say I love the platform as it caters to different companies based on their objectives - whether it be references, quotes, speakers, reviews, etc.  A great platform to not only reward your loyal customers but find new ones to be advocates for you and your brand.  Be aware - running the platform is VERY time consuming! Make sure you have someone dedicated to running the platform.  Pros: User friendly, amazing customer service, instant feedback from customers, creating...
Vendor
Customer Marketing Specialist at a tech vendor with 201-500 employees
Jun 21 2017

What is most valuable?

I love the challenge platform and being able to provide my customers with an easy way to get in touch with our company and ask questions. It makes it very easy to have a mutually beneficial relationship with customers. The ability to... more»

How has it helped my organization?

Our organization has been able to rely on Influitive to help spread news about events, product updates, blog posts, etc. It has also allowed us to gain honest online reviews and help with things such as referrals.

What needs improvement?

It is lacking in a few features regarding challenge creation, but I appreciate how there are places where you can suggest improvements.
Vendor
Advocacy Programs Manager at a tech vendor with 51-200 employees
Jun 22 2017

What do you think of Influitive AdvocateHub?

Valuable Features The back-end integrations that are possible with the hub is by far the most valuable feature. • Improvements to My Organization This tool has enabled our company to retain the culture of a new startup which growing rapidly. Additionally, the bank-end integrations and their support staff have made possible numerous activities that greatly enhanced our brand awareness and reputations amongst partners. • Room for Improvement Main hub customization, although there have been marked improvement in the last few months. • Use of Solution 2 years. • Deployment Issues None of the issues I encountered were the fault of Influitive- instead, there were slight misunderstandings on my end that were quickly fixed. • Stability Issues Occasional outages due to...
Vendor
Senior Corporate Marketing Manager, Customer Advocacy & Evidence at a tech vendor with 1,001-5,000 employees
Jun 12 2018

What is most valuable?

We utilize Experiences within the hub for our special events and to maintain a good level of engagement through what would typically be slower times. I would highly recommend either Experiences or Campaigns.

How has it helped my organization?

Influitive has helped tremendously when it comes to driving our customer story pipeline. We are better equipped to engage with our customers on a regular basis using the program, which in turn, better sets us up for marketing asks and needs.

What needs improvement?

I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another. I know these features are currently being looked at for future development.
Freshworks
Real User
Business Development Executive at Overcart
Aug 24 2017

What do you think of Freshdesk?

Valuable Features The most valuable features for us are the email and social media ticketing functions. Both emails and social media conversations can automatically be turned into tickets. • Improvements to My Organization We're able to respond to customer inquiries much faster and with better information. • Room for Improvement It's a heavy app with lots of APIs, third-party integrations, etc. They should make it lighter. • Use of Solution I have been using it for 10 months. • Deployment Issues No issues with deployment as of now. • Stability Issues No issues with stability as of now. • Scalability Issues No issues with scalability as of now. • Customer Service and Technical Support Customer Service: 8/10 Technical Support: 8/10 • Previous...
Real User
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Jul 14 2017

What do you think of Salesforce Marketing Cloud?

Valuable Features We are able to concentrate all inbound and outbound data in one screen. • Improvements to My Organization This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself. • Room for Improvement The analytics feature needs some improvement. • Use of Solution We have been using the solution for two years. • Stability Issues We did not encounter any issues with stability. • Scalability Issues We did not encounter any issues with scalability. • Customer Service and Technical Support I would rate the technical support at 8/10. I raised many problems on the website and I got good responses. • Previous Solutions I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the...
HootSuite
Real User
Operations Manager at a legal firm with 11-50 employees
Mar 13 2018

What do you think of HootSuite?

Primary Use Case I have primarily used HootSuite in the context of small nonprofits or community groups without paid staff dedicated to social media (if they have any paid staff at all).  • Improvements to My Organization The main improvement HootSuite offers is allowing my organization to run social media campaigns. Also, it has a social media presence outside of the hours people are able to devote to an organization. • Valuable Features Scheduling posts Making similar posts across services (Facebook and Twitter) from one place. • Room for Improvement Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet. • Use of Solution Trial/evaluations only. • Pricing, Setup Cost and Licensing I have only used the free versions.
Real User
Marketing Associate at a tech services company with 501-1,000 employees
Jun 22 2017

What is most valuable?

Influitive has great benefits. You can create a challenge out of anything. I've been able to generate multiple online reviews, social shares, case studies, referrals, etc. through Influitive.

How has it helped my organization?

We use it internally for associates and for customers. For our associates, it's helped the remote offices stay connected to HQ as we share out different updates of what's going on (email wasn't working, no one read them). Gamification works.

What needs improvement?

The social share stage - wish you could create a custom social share by platform but you're stuck with 107 characters to share across Twitter Facebook and LinkedIn.
Freshworks
Real User
Customer Relations Advisor at a tech vendor with 51-200 employees
Jul 07 2016

What is most valuable?

* Email/ticket handling. * Custom email server option. * Knowledge base framework is really good, but not quite as customizable visually as Zendesk. * Also, the Freshdesk API is so powerful... We can do basically anything we can think when it... more»

How has it helped my organization?

Our customer service is built around it, and has been for years. We've grown with it, so it's hard to say how it "improved" our operations. It's all we've known. I'd hate to be without it.

What needs improvement?

Localization needs to be implemented. No option for other languages at this point in the knowledge bases. Customer service used to be fantastic, but seems to be slipping a bit as they grow larger. Still good though.

Have A Question About Social CRM?

Our experts can help. 278,607 professionals have used our research on 6,297 solutions.
112
Senior Marketing Automation Consultant
I'm outgoing, vibrant and hardworking. I believe I have the motivation, communication, teamwork, initiative and problem solving skills essential to adding value to any employer. My personal goal is to aim high and continuously achieve results in all aspects of life.
Reviewed Salesforce Marketing Cloud: Allows organisations to engage customers with one...
69
Marketing technologist and experienced B2B software marketing professional, specializing in social media, content marketing, lead generation campaigns, webinar programs, public relations and events, with a focus on the Business Process Management discipline.

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