Social CRM Features

Read what people say are the most valuable features of the solutions they use.
Patrick Kelleher-Calnan says in a HootSuite review
Operations Manager at a legal firm with 11-50 employees
* Scheduling posts * Making similar posts across services (Facebook and Twitter) from one place. View full review »
Vice President Information Technology at a financial services firm with 201-500 employees
The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects. Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable. View full review »
RICKY RAKESH JHA FIP says in a Salesforce Marketing Cloud review
User
Options with API and cross-platform connectivity. View full review »
Laura Olson says in an Influitive AdvocateHub review
Senior Corporate Marketing Manager, Customer Advocacy & Evidence at a tech vendor with 1,001-5,000 employees
We utilize Experiences within the hub for our special events and to maintain a good level of engagement through what would typically be slower times. I would highly recommend either Experiences or Campaigns. View full review »
Chloe Anne O'hara says in a Salesforce Marketing Cloud review
Senior Marketing Automation Consultant at CloudShift Group
Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages. Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns. Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. View full review »
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