Have A Question About Web Analytics?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.

Have A Question About Web Analytics?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.
Chart Key
Average Rating
Average rating based on reviews
Views
Number of total page views
Comparisons
Number of times compared to another product
Reviews
Total number of reviews on IT Central Station
Followers
Number of followers on IT Central Station
The total ranking of a product, represented by the bar length, is based on a weighted aggregate score. The score is calculated as follows: The product with the highest count in each area gets the highest available score. (20 points for Reviews; 16 points for Views, Comparisons, and Followers.) Every other product gets assigned points based on its total in proportion to the #1 product in that area. For example, if a product has 80% of the number of reviews compared to the product with the most reviews then the product's score for reviews would be 20% (weighting factor) * 80% = 16. For Average Rating, the maximum score is 32 points awarded linearly based on our rating scale of 1-10. If a product has fewer than ten reviews, the point contribution for Average Rating is reduced (one-third reduction in points for products with 5-9 reviews; two-thirds reduction for products with fewer than five reviews). Reviews that are more than 24 months old, as well as those written by resellers, are completely excluded from the ranking algorithm.
Most Views
From IT Central Station visitors
Most Reviews
Within the last 24 months
Most Compared
From IT Central Station visitors

Web Analytics Reviews

Read top reviews of Web Analytics solutions from the IT Central Station community:
Your trust is our top concern, so companies can't alter or remove reviews.
Optimizely
Real User
Senior MVT Developer (Multivariate Testing) at a marketing services firm with 1,001-5,000 employees
Mar 09 2017

What is most valuable?

I have found that Optimizely's ability to integrate seamlessly with a host of third-party platforms has been extremely valuable. In addition, it's a product that is accessible to both technical and non-technical stakeholders.

How has it helped my organization?

It has increased interest in testing culture, and made it so that ideas can be tested before actual developer time is spent launching something that could potentially prove detrimental to a web property.

What needs improvement?

Optimizely X addressed just about every issue I could think of as being problematic in Optimizely Classic. In terms of features I would like to see in the future, I would love to see Optimizely build out more products so that customers don't... more»
Optimizely
Real User
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
Jul 11 2017

What do you think of Optimizely?

Valuable Features Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use. • Improvements to My Organization The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their decisions and helps our business grow. • Room for Improvement Better communication with 3rd party implementation • Use of Solution 3.5 years • Deployment Issues No. • Stability Issues We're very pleased with the 98% uptime. If something goes wrong, they quickly communicate but those incidents are very rare. • Scalability Issues Not yet. • Customer Service and Technical Support Customer Service: 8 out of 10....

Have A Question About Web Analytics?

Our experts can help. 279,610 professionals have used our research on 6,316 solutions.
Real User
Dj, Emprendedor y Community Manager en Eventos CAR-YAN at a government
May 23 2018

What is most valuable?

Universal Analytics is the most reliable version, because it fixes errors of older versions and has more complete information about users.

How has it helped my organization?

Our organization has improved because we have solid data that we can use to analyze the impact of our public policies. Also, as a freelancer, it helps me to know if what I do as a DJ is liked or not by the people.

What needs improvement?

Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others. If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of... more»
Real User
SEO Consultant: Small Businesses & Corporations at a marketing services firm with 51-200 employees
Sep 11 2016

What is most valuable?

As an SEO consultant, the most valuable features for me are the channel reporting, the AdWords module and the ability to download customized reports for each client's specific needs.

How has it helped my organization?

Google Analytics provides much insight into a business. Beyond just seeing ROI, Conversion Rates & Click Through Ratios.

What needs improvement?

Obviously, it would be better for SEO to really see which keywords were used to enter a site as opposed to (not provided) or (not set), but with customized landing page reports, you can still get some great insight into how customers are... more»
Optimizely
Real User
Design Director at a tech company with 51-200 employees
Mar 13 2017

What do you think of Optimizely?

Valuable Features The most valuable features are A/B testing, reporting, integrations, advanced features, ease of use, and dependability. • Improvements to My Organization Decisions in marketing are no longer based on assumptions; the best way to see if a change would make sense is by testing. • Room for Improvement It's a premium product for premium prices; not really something that needs improvement but it's one of the trade-offs. • Use of Solution I have used it for three years. • Deployment Issues We have not encountered any deployment issues. • Stability Issues As far as I can remember, we have not encountered any stability issues. • Scalability Issues We have not encountered any scalability issues. • Customer Service and Technical...
Optimizely
Real User
Especialista de Optimización Web/Mobile at a transportation company with 1,001-5,000 employees
Mar 23 2017

What do you think of Optimizely?

Valuable Features Multivariate testing Analytics Segmentation Conditional activation • Improvements to My Organization It has helped us to create a testing culture where we test hypotheses before jumping into full PROD, reducing risks and measuring success. • Room for Improvement Exporting statistics Provide more statistical data • Use of Solution I have used it for 2.5 years. • Deployment Issues We have not encountered any deployment issues; it's pretty easy. • Stability Issues We have never encountered any stability issues. • Scalability Issues We have not encountered any scalability issues. • Customer Service and Technical Support Customer Service: We selected Optimizely among others because of its customer service, which is the best. Technical...
Heap
Real User
Especialista at a comms service provider with 10,001+ employees
Jan 17 2018

What is most valuable?

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily... more»

How has it helped my organization?

Discerning application and UX weak points, driving better user retention. Another immensely useful feature is the retention graphs with the ability to generate retention data for individual features. This reporting has helped improve investor... more»

What needs improvement?

Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This is not crucial but would be immensely valuable.
Real User
SEM(SEO-Organic & PPC Advertising(Adwords)),WEBSITE ANALYST,E-mail Marketing. at QR Solutions
Sep 05 2016

What is most valuable?

* Source and medium * Goal conversion * User location * User flow on site report * Average time on page * Bounce rate * Google Adwords & Webmaster tool integration * *

How has it helped my organization?

We found that the source and medium report is very useful when we are analyzing paid and organic campaign performance. It will clearly give a deep insight about the user location, bounce rate, goal conversion rate.

What needs improvement?

Some spam data messing up the analytics report. Google should remove spam data. When targeting multiple locations in a paid campaign, location wise data analyzing will be very useful. Google Analytics and Adwords sessions are messing up. Need... more»
Optimizely
User
Product Development Manager at a consultancy with 1,001-5,000 employees
May 10 2017

What do you think of Optimizely?

Valuable Features WYSIWYG Editor makes it really easy to set up AB tests. • Improvements to My Organization Test and learn and challenge the HIPPO. • Room for Improvement Verifying goals could be easier. • Use of Solution I have used it for three years. • Deployment Issues We have not encountered any deployment issues. • Stability Issues We have not encountered any stability issues. • Scalability Issues We have not encountered any scalability issues. • Customer Service and Technical Support Customer Service: Customer service is wonderful. Technical Support: Technical support is wonderful. • Previous Solutions We previously used Adobe Test and Target. • Initial Setup Initial setup was very easy. • Implementation Team An in-house team...

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