Best Web Analytics Solutions

Pendo was founded in 2013 when alumni from Rally, Google, Cisco, and Red Hat combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and attack what truly drives product success

Whether you’re an IT technician or a CTO, it’s tempting to focus on data, rather than the people behind the numbers. Glassbox gives you a deeper understanding of your customers by helping identify the reasons why they do or don’t interact with your platform in the way you intended. Representing a comprehensive suite of services, Glassbox can add transparency and clarity to every aspect of your online presence - from troubleshooting and testing, to revealing why your new product isn’t gaining the traction it deserves.

Digital Analytix offers access to data in its unaggregated form, enabling the flexibility demanded by web analytics professionals and digital business stakeholders. It enables not only ad hoc analysis and creation of new segments on the fly, but also the ability to create new dimensionality on the fly.

Piwik PRO Analytics Suite is a privacy-first platform that offers the advanced analytics features of Google Analytics while allowing for full control of data. It provides flexible reports and data collection in addition to consent management, tag management and a customer data platform.

Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

Founded by CEO Aodhan Cullen, StatCounter is a counter service company based in Dublin. Frustrated with slow loading times, poor data and boom-and-bust service providers, Aodhan set out to build a better web tracker. Providing service since 1999, StatCounter has experience and longevity on their side. Their mission is to track and monitor website activity to help clients better understand the visitors to their sites so they can improve their business. Currently, about 2.5% of all websites use Stat Counter, and the company has over 2 million customers. StatCounter's hit counter measures real human activity as it happens to give you the most relevant feedback. It provides log-time, tracking all visitors to your site, whether first-time or returning. The magnify option lets you get a detailed overview of individual visitors, allowing you to target customers with customized content. Track where visitors come from and what parts of your website they visit most often to optimize their experience. This web tracker allows you to view key information: what pages do visitors arrive at first? What pages do they view last? Which keywords and search engines drive the most traffic to your site? You can inspect the paths that lead visitors to your website and direct traffic accordingly. StatCounter also allows you to manage multiple sites using only one account. Accessible online or via email, the data is represented in concise, user-friendly visual charts. Easy to install, it adds only a few lines of minimal code to your website, and visibility is at your discretion. StatCounter's hit counter tools can better inform the design, effectiveness and, ultimately, the profitability of your site.

Delivers insight into web visitor activity, allowing organizations to acquire, convert & retain more customers.

Leadfeeder is a simple tool for B2B companies that uncovers your website visitors and turns them into quality sales leads. Powered by Google Analytics.

SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.

The Piwik PRO Marketing Suite allows users to quickly gain powerful insights with data segmentation, data activation, user-centric reporting, and painless tag implementation while ensuring complete data security.

IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time.

Indicative is the only customer analytics platform for product managers, marketers, and data analysts that connects directly to your data warehouse.

SkyGlue takes the headaches out of event tracking. SkyGlue makes event tracking with Google Analytics easier than ever. SkyGlue automatically identifies events on each page, and begins tracking. No training is needed. Focus your time on the analytics vs. how to the create analytics.

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet’s expertise extends from collecting raw data to treating it in real time and delivering it for analysis and the sharing of insights.

You can track any event from your website, app, game, or device and store it with Keen. No need to manage your own database for event data.

IBM Digital Analytics is a cloud-based platform that provides analytics for your digital properties, with no additional IT effort.

jKool provides a software-as-a-service, cloud-based platform for analyzing streaming Big Data in motion (FastData). jKool Analytics encompasses -- application, web, transaction & log analytics. The service can also be used to measure customer experience and user engagement for SaaS/cloud, mobile and web apps.

Reveal anonymous traffic, qualify high-intent visitors, and measure account engagement. Save countless hours of manual effort with automated analytics and AI-fuelled insights. Connect the dots between campaigns, content, and pipeline to allocate resources efficiently. Quantify the impact of every customer touchpoint on conversions & pipeline.

Interana empowers everyone in digital businesses, from product, UX, growth and marketing to editorial, sales and support with intuitive visual exploration of behavior in event data.

Veritone Essentials allows you to get the most value out of your visual and audio media. These applications, powered by aiWARE, allow you to instantly search, analyze, and share information like never before.

PinMeTo is a multi-location marketing platform that enables enterprise brands to streamline the management of business information, online conversations, and messaging across various online maps, services, apps, and directories.