Forrester Analyst Zachary Reiss-Davis on B2B Social Media
July 18 2013
Business technology buyers might visit IT Central Station to learn more about multiple competing technologies at once...
Crowdsourcing and Social B2B Marketing for CIOs
June 27 2013
IT Central Station is focused on the office of the CIO. CIOs buy lots of stuff - business applications, middleware, security solutions, databases, infrastructure, networking solutions, and more. Here are a few things I like about IT Central Station...
Finalists in MIT Competition Include CloudLock, Capriza, Zerto, and IT Central Station
April 30 2013
Four of the ten B2B (business to business) companies that reached the final stage of the MIT business school innovation contest are Capriza, CloudLock, IT Central Station, and Zerto...
IT Central Station Selected as Finalist for MIT Sloan CIO Symposium's Innovation Showcase
April 29 2013
"The IT procurement process is going social," said Christine Dover, Research Director of Enterprise Applications and Digital Commerce at IDC. "IT Central Station is a disruptive, innovative platform at the forefront of this new social buying process, based on crowdsourcing, product reviews, and professional social networking."
Four Keys to Disruptive Innovation in the $3 Trillion Market for Enterprise Technology
April 29 2013
Visit the IT Central Station website and you’ll see something happening beyond the obvious presentation of user reviews of software and hardware products. You’ll see disruptive innovation. It’s the dream of software startups and even established companies, but efforts to upend market leaders don’t always pan out. So why is it succeeding here? I...
Crowdsourcing Enterprise Technology Reviews
January 31 2013
By tapping into the knowledge of the crowd, a potential customer can make better decisions about products and services -- this is one of the oldest and most widespread uses of crowdsourcing.
Are you purchasing the right software?
January 23 2013
IT Central Station is very easy to use and allows you to follow the product you are looking for, so that you can receive email alerts each time a new review is added plus it also gives you the opportunity to contact the reviewer/user directly. All too often people end up buying a product and then having that awful ‘regret buy’ feeling which can...
Vertical Social Networks Focus Interactions
January 10 2013
...IT Central Station user Eric Dirst, senior VP and CIO of educational services provider DeVry, appreciates the opportunity to connect with his professional peers, as well as the validation the site provides. "The biggest thing is there needs to be some governance," said Dirst. "It's hard to instill any governance around Facebook or Twitter or...
IT Executives Tap Wisdom of the Crowd
January 02 2013
By Clint Boulton, Wall St. Journal Reporter
A new type of cloud service is emerging which allows CIOs to solicit information or services from other community members. Startups working in this space are raising funding from venture capitalists that view the Web as a platform to more efficiently exchange goods, services and information between...
IT Central Station is One of the Top 3 Highlights for B2B Tech Social Marketing in 2012
December 21 2012
By Kim Celestre, Senior Analyst at Forrester
Professional social networks have great influence on technology decision-makers, who tap into the expertise and feedback from peers. For example, IT Central Station, the “Yelp For The Enterprises,” was launched in the fall to provide CIO’s with a place to read and contribute reviews on technology...
New Site “IT Central Station” is Yelp for Enterprise IT
November 26 2012
Thankfully, the vendor-neutral, peer review website trend hasn’t gone unnoticed by enterprise IT thought leaders. A new website called IT Central Station just launched to fill the niche. The website allows enterprise IT buyers and CIOs to join the site through their LinkedIn profile to verify legitimacy of their role, but post anonymously about...
A New Way to Buy Storage and Data Management Solutions
October 09 2012
If you work in IT and are evaluating storage or information management solutions, the value of a site with real reviews of File Archiving, File System Software, Storage Management, Storage Software and other enterprise software is obvious, including an easy way to create a vendor short list, unbiased information from real users, and direct...
The Contexts Around Which You Build Your B2B Community
September 24 2012
By Zachary Reiss-Davis, B2B Social Marketing Analyst at Forrester
As a part of our research on building B2B communities, I recently did a whiteboard exercise with Kim Celestre and we attempted to categorize all of the different types, or Contexts, of B2B communities... Ratings and reviews (e.g., Spiceworks Community, IT Central Station)
DCIG and IT Central Station Bridge the "Product Short List - User Opinion" Gulf
September 21 2012
The most valuable online resource for technology buyers is to have access both to the experience and opinions of other real users in order and third party information to get relevant information about the products they need. Together this minimize the time they need to find the products they want and need and get access to other individuals who...
Reviews from the IT Crowd, Minus British Accents
September 07 2012
If you wanted to shop for enterprise software or hardware, there was no business equivalent of, say, an Amazon where you could see what other users had to say about a particular product. And if you wanted to warn other IT pros about a particular blade server that melted in its rack or you just needed to rant about XenServer, you were relegated...
New Website Lets Enterprise Buyers Rate Products and Services
September 04 2012
The idea of having a site where enterprise buyers can communicate with one another about their experiences with vendors, and their products and services, is an excellent one. In fact, I'm surprised we haven't seen such a service sooner...
New Social Network Aims to Be "Yelp for CIOs"
August 26 2012
By Clint Boulton, Wall St. Journal Reporter
CIOs are about to get a new tool that could help inform their IT purchasing decisions. On Sept. 4, IT Central Station will launch as a social network where CIOs can go to write and read reviews from other CIOs on over 4,000 IT products, from cloud computing technology such as Amazon Web Services...