If we're simply looking at endpoint monitoring, I think the problem is that your basic antivirus, your standard anti-virus, is woefully inadequate. If you think about small to medium-sized enterprises, my concern is that if they ask for guidance, they'll be told to turn on antivirus. They'd presumably get McAfee or Norton or something similar as an antivirus program. Then they'll probably be told to turn on their Microsoft Defender firewall and not do much else. That is a very dangerous position to be in, because, as we all know, phishing attacks are becoming increasingly sophisticated. They get past people's perimeter defenses, and the staff is deceived into clicking on them, putting them in danger. There are numerous techniques to consider. Small businesses can get a complete security package from me. It has six layers of security, including Bitdefender's antivirus and encryption, as well as interaction with a security operations center. There are more levels to it, but those three are critical since most antivirus programs, even those from businesses like Sophos and McAfee, and less so from Symantec, appear to have changed who they want to market to at the present. All of those firms are dreadfully short, whereas Bitdefender if you look at the marketing and blogs and technical stuff that Bitdefender releases on a daily basis, is far superior. Bitdefender is producing extremely high-quality threat intelligence. And if you look at Gartner's right-hand side of the Quadrant, Bitdefender is currently rated as their best endpoint security product, according to Gartner. The one thing I'd say about their complete MDR product is that it's too expensive, which is why I prefer to use an alternative SOC and integrate Bitdefender to a different SOC on their own. More integrations are always beneficial.
