2017-06-28T21:50:00Z

What advice do you have for others considering Salesforce Marketing Cloud?

Miriam Tover - PeerSpot reviewer
  • 0
  • 6
PeerSpot user
24

24 Answers

AB
Real User
Top 5Leaderboard
2023-12-07T14:59:36Z
Dec 7, 2023

I rate the product an eight out of ten.

Search for a product comparison
RK
Real User
Top 5Leaderboard
2023-05-03T18:55:00Z
May 3, 2023

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.

SantoshKrishna - PeerSpot reviewer
Real User
Top 10
2023-04-07T15:27:02Z
Apr 7, 2023

I give the solution an eight out of ten. I recommend the solution primarily to organizations that are specifically planning marketing campaigns. These organizations may not have a lot of real-time data and may rely more on customer behavior within their organization. While every organization is unique, I believe this platform is best suited for those with a strong focus on marketing and sales. However, it may also have the potential for the banking industry, especially with the emergence of technologies such as AI.

NT
Real User
Top 20
2023-03-09T14:30:10Z
Mar 9, 2023

I give the solution an eight out of ten. Salesforce is reliable and once configured, it can capture as much customer information as desired. The solution is also highly scalable, allowing many users to be added without issue. The only downside is the cost, which has a recurring expenditure component that can add up over time. Additionally, once everyone is trained in a particular software, it can be difficult to switch, making it difficult to break away from the software. Salesforce is a great tool, but it can be addictive and can lead to a feeling of being locked in. Depending on our ability to develop in-house CRM software, I would advise staying in-house. If we opt for Salesforce, we will likely be tied to it for five to ten years, depending on the size and complexity of our organization. For larger and more complex organizations, Salesforce may be the best solution; however, if the organization is of medium size, they should consider developing custom software in-house, which would be more cost-effective.

KK
Real User
Top 5Leaderboard
2023-01-19T11:58:13Z
Jan 19, 2023

This solution is easy to learn and saves time. I would rate it a nine out of ten.

Christian Schwirtz - PeerSpot reviewer
Real User
Top 10
2022-11-04T13:58:46Z
Nov 4, 2022

I would recommend this solution to anyone who is interested in using it. I would rate Salesforce Marketing Cloud a seven out of ten.

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
765,234 professionals have used our research since 2012.
SR
Real User
Top 5Leaderboard
2022-10-12T10:52:25Z
Oct 12, 2022

I would definitely recommend this product. I would rate it as an eight out of ten.

Radhey Rajput - PeerSpot reviewer
Real User
Top 5Leaderboard
2022-08-18T11:41:00Z
Aug 18, 2022

If someone wants to sell their product in a very good manner, they can use Salesforce Marketing Cloud. I would rate Salesforce Marketing Cloud an eight out of ten.

MM
Real User
Top 5Leaderboard
2022-08-08T20:49:34Z
Aug 8, 2022

The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs. I would rate this solution as a seven out of ten.

RP
MSP
Top 5Leaderboard
2022-08-04T08:09:40Z
Aug 4, 2022

There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept. I rate Salesforce Marketing Cloud a nine out of ten.

Steven Hall - PeerSpot reviewer
Real User
Top 10
2022-06-01T10:13:06Z
Jun 1, 2022

I would recommend Salesforce Marketing Cloud to others, it fits a certain hole in the organization's CRM capability. It depends on the size of the organization and how much money they have to spend because it could be very expensive. I rate Salesforce Marketing Cloud a six out of ten.

Soumyajyoti BHadra - PeerSpot reviewer
Real User
Top 5Leaderboard
2022-04-28T16:12:20Z
Apr 28, 2022

If you have a complex product structure and require a lot of customization for a stable backend system, I would suggest using Siebel. Siebel performs very well for that use case. For every other requirement, I would suggest for Salesforce. I would rate this solution a nine out of ten.

ALEJANDRO NOVO - PeerSpot reviewer
Real User
Top 20
2022-04-28T01:39:31Z
Apr 28, 2022

I recommend this solution for large companies compared to smaller ones. I would rate this solution an eight out of ten.

KM
Real User
Top 20
2022-04-25T09:34:46Z
Apr 25, 2022

Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined. I would rate this solution a nine out of ten.

SriniDhanaraj - PeerSpot reviewer
Real User
Top 5Leaderboard
2022-04-01T20:58:17Z
Apr 1, 2022

I would recommend this solution for small to medium companies. If they are large enterprises I would choose SAP CRM. I rate Salesforce Marketing Cloud an eight out of ten.

JP
Real User
2022-02-16T17:27:03Z
Feb 16, 2022

I rate the solution eight out of 10.

Luís Silva - PeerSpot reviewer
Real User
Top 10
2022-01-30T06:31:54Z
Jan 30, 2022

I would rate this solution a seven out of ten.

MA
Real User
2021-12-16T17:52:00Z
Dec 16, 2021

Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation. I rate Salesforce Marketing Cloud an eight out of ten.

AV
Real User
2021-12-02T17:30:41Z
Dec 2, 2021

We are customers and end-users. We don't have a business relationship with Salesforce. We have the complete suite for marketing on Salesforce here. It is an enterprise-level product. I'd rate the solution at a nine out of ten.

ED
Real User
2021-06-03T09:30:17Z
Jun 3, 2021

I would advise others to invest in onboarding and implementation because you want to set it up right from the beginning. If you set it up wrong, you'll be spending more money. I would rate Salesforce Marketing Cloud an eight out of ten.

AB
Real User
2021-03-26T07:58:21Z
Mar 26, 2021

I would recommend this solution to others. I didn't get any complaints from our customers. I would rate Salesforce Marketing Cloud an eight out of ten.

SP
Real User
2021-03-09T16:48:40Z
Mar 9, 2021

I'm in distribution. I'm a developer. We work with different deployment models, depending on what the client needs. I'd rate the solution at a nine out of ten.

KW
Real User
2019-10-21T16:12:00Z
Oct 21, 2019

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.

it_user693603 - PeerSpot reviewer
Consultant
2017-06-28T21:50:00Z
Jun 28, 2017

Consider your options and stay true to what is best for your business.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.  With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.  The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various...
Download Salesforce Marketing Cloud ReportRead more