IT Central Station CEO Presenting at Cloud & SaaS Marketing Summit

Founder and CEO of “The Yelp for Enterprise Tech” will speak about how to best leverage B2B social media marketing

New York, NY, March 19, 2013 – IT Central Station, the leading product review site and social network for enterprise technology professionals, today announced that its co-founder and CEO, Russell Rothstein, will be presenting at the Cloud & SaaS Marketing Summit. Mr. Rothstein will be presenting on the topic “What’s Hot? Top 5 Trends in B2B Tech Social Marketing.”

Forrester Research recently recognized IT Central Station as one of the top three highlights for B2B tech social marketing in 2012. IT Central Station is disrupting the enterprise technology buying process through the power of crowdsourcing, online reviews and professional social networking. Mr. Rothstein will be drawing on his experiences to show how B2B marketing professionals can stay on top of the rapid changes taking place in the market.

The online event will be held on Thursday April 4 at 2pm ET. You can register for free at https://www.brighttalk.com/r/DZN

In his presentation, Mr. Rothstein will cover the following topics:

  • Directly tie social marketing programs to lead generation, CRM and the sales process
  • Utilize online review sites and community platforms to influence prospects early in the sales process
  • Demonstrate ROI from social media
  • Tap into the huge potential of customer advocates within social media platforms
  • Evaluate if your investments in twitter and Facebook are bringing in sales
  • < /ul> “I am honored to be invited to present at the Cloud and SaaS Marketing Summit,” said Russell Rothstein, Co-Founder and CEO of IT Central Station. “There are seismic changes happening in the way enterprise technology vendors market and sell their products, and it’s critical for marketing professionals to stay ahead of the game.”

    About IT Central Station | www.itcentralstation.com

    IT Central Station is revolutionizing the enterprise technology buying process through the power of crowdsourced knowledge, online product reviews and social networking. Enterprise technology professionals use IT Central Station to access and share unbiased product information and tap into a community of other real users in order to make the best buying decision in the $3 trillion market worldwide for enterprise IT products and services.

Date released:
Tuesday March 19, 2013


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